Tuesday Open Comments Night, The Virtual Conference, and The Blog-to Show
This weekend we had an event that some folks have been calling a success and a few have written me to say what a great marketing idea was. Other things I do have been called masterful marketing too. None of them started out as such.
We all know that promoting an event or a blog looks easier than it is to do. Word of Mouth only works when folks want to talk. I learned that the same way everyone does by inventing great marketing ideas that didn’t take off.
I quit trying to market. Here’s what I recommend instead:
- Get to know people who stick around and who pass on the word when something cool is going on.
- Find ways to invest more in the folks who invest more in you and your blog.
- Make a stage where your readers can connect and show everyone what they know.
- Celebrate all of the above with as much creativity, fun, and dignity as you can think up!
Open Comment Night started because, on a Tuesday afternoon, I thought it would be fun if we all could just talk. The Virtual Conference for SOBCon07 was invented as a way to include folks who couldn’t come to the first SOBCon. The 25-Words project was a way to share the experience of how limiting our words can change how we think. The Blog-to Show happened because folks said they needed a way to talk about their blogs.
All of those got called “great marketing.” If that’s so then,
Great marketing is connecting and celebrating readers and customers.
Let’s talk about how to help readers and customers connect with each other.
–ME “Liz” Strauss
Work with Liz!!