Successful Blog

Here is a good place for a call to action.

Pick a Number–Just Make Sure It’s a BIG One

by

The First One to Pick a Number

HAS POWER. I found that out last night. It was exciting. Here’s what happened.

Customer Think Logo

In yesterday’s article, Job [and Client] Hunting ala Liz, I added three bits of advice I had learned about negotiating meetings. This was one.

The first one to name a number loses. To me that’s self-explanatory. If I say a number, they’re not going to go higher. If they ask, I usually answer with . . . what the work is worth, let’s talk a little more about what’s involved and what you usually pay for this kind of work.

I found out in less than 2 hours I was wrong. WAY COOL. [Read more…]

Blogging Your Neighborhood

by

Just because you can do it, it doesn’t mean that you should.

Your Neighborhood Niche

Customer Think Logo

The Internet affords us the ability to blog for business all over the world. Just because we CAN do that, it doesn’t necessarily mean that we SHOULD. As commerce moves to the Internet, all advice points to thinking smaller. People no longer want one-size-fits-all. We should be casting a smaller net into a smaller pond. Niche-brand marketing is what I call it — doing one thing better and more efficiently than anyone else.

Writers are always told, Write what you know.

Customers You Know

Where do you know better than your own neighborhood? The people are the customers you know best. You’re one of them. You live in their world. You go where they go. You have the same problems they have. You know the language and the culture. You even know a lot of the people by name.

Mike Sigers at Simplenomics has a great post today on the many ways that bloggers can make money working with businesses without leaving their own neighborhoods.

You are a customer to your neighbors. Why not have them as your customers as well?

The first advantage of blogging your neighborhood is that your customers have a real world address. What other advantages are working for you when you choose to blog your neighborhood, rather than to blog the world?

–ME “Liz” Strauss

Related articles
Business, Blogs, and Brand-Niche Marketing
Chicago Goes Wi-Fi . . . What Does that Mean to Business?
The Only One

A Tale, Sister Marlene, Stephen Covey, Mike Sigers, & Power Linking

by

The Princess Engineer of the Kingdom

King Mike Sigers had lost 13 of his Knights of the Blog. They were being held in the dungeons of the kingdom of Technorati. (add melodramatic music here) Chained to the wall, they were allowed no visitors. No messages were getting out. None were getting in. It was cold, damp, dark and forgotten . . .

In fact that was the problem. When warrior King Mike spoke to the elegant King David, offering a ransom to retrieve his noble Knights of the Blog, King David promised to look into it. But unbeknownst (add other old words here to beef up the drama) to King Mike the castle was so large that no one could find where the dungeon was in which the guards had stashed 13 Knights of the Blog. No one knew where they were being held. The Knights, alas, were lost.

No matter what King Mike had tried, he received the same promise, yet no relief. He had appealed to King David for a reprieve. Yet his Knights of the Blog seemed destined to languish in the dungeons of Technorati for eternity or longer. (add awful music by Yanni to make it sound as if milleniums have gone by).

Enter the lovely engineer-princess, Janice, her light shines so brightly that everyone lays down their swords.

She asked, “What is the problem?” Then she took up her engineering degree and lit the hallways with her charm. Our lovely princess made short shrift of the task. She found those Knights of the Blog in no time and set them free. Meanwhile, King David seeing the problem, rolled up his royal sleeves, and started checking other dungeons for other missing Knights of the Blog and found some too.

King Mike was reunited with his Knights and sang the praises of the Beautiful Princess Engineer and Royal Head of the Team of Customer Service in the Kingdom of Technorati.

A fabulous ball was held, and everyone wanted to dance with Princess Janice. They realized now that she is even more valuable than at first she seemed to be.

Me? I took home my ailing Knight Blog, who’d lost 80 links in her chainmail from 7 months in the dungeon, and broke the sad news that she now would have to be a squire. We drank bad wine and retired.

Sister Marlene, Stephen Covey, and Mike Sigers

Sister Marlene would like that story. She’s an 80-something, brlliant woman who has the life experience and wisdom of at least six people. She’d like Janice who just did without asking for anything. The first time that I met Marlene she said

There is no act of kindness or mercy that does not benefit both parties.

I knew immediately that what she said was true. When I am unconditionally generous, I make myself a little better.

Stephen Covey explains what you need for Sister Marlene’s statement to be true

The third character trait essential to Win/Win is the Abundance Mentality, the paradigm that there is plenty out there for everybody. –Stephen R. Covey, The Seven Habits of Highly Effective People (Fireside Books)

Mike Sigers in his Simply Good post this morning brings that challenge to our front door.

Now, do me a favor and do a post, Trackback or whatever and let the world know that there is, in fact, an individual [Janice Myint] at Technorati who cares and who can get it done.

Power Linking

I awoke this morning wondering why we’re quick to criticize Technorati, yet we are slow to reward the one who works the hardest for us. It just doesn’t seem smart, right, or good business.

We complain about A Listers getting favor, having power. But we horde our power undercover. We don’t use power we have–the power to give links to each other. The more linked we are together, the more we show what we want and don’t want to happen in the blogosphere. The more we become one giant A Lister on our own.

Links don’t cost money. They don’t take things. I give away more than I get each week, and it doesn’t hurt me or my blog. Are we too short sighted to see how linking to another blog can promote our own blogs and give them value–especially if we link to someone who is dedicated to providing us with a tool that brings us readers?

Link to What You Value

I’m with Mike. If you have asked Janice to help you, or you plan on doing so, what’s wrong with giving her link love and letting her know you value what she does?

You can link to Janice at: http://janicetechnorati.blogspot.com or http://janicemyint.blogspot.com/2006/03/good-linky-linky.html

Remember there is no act of link love that doesn’t benefit both parties.

Or, for the cynics in the crowd, my mom would say

Reinforce behaviors that you value;
what will follow is human nature;
you will get more of the behavior that you reinforced.

Janice, the Beautiful Engineer Princess of the Kingdom of Technorati has proven beyond a doubt that she will do what she can to help us succeed. A link in her direction, just might get her more power to hire more like her . . . Then she can do more in the castle to get more Knights of the Blog freed from the dungeon and out working for us again–promoting our brands and our businesses.

It’s a happily ever after kind of ending that could be.

–ME “Liz” Strauss

Technorati Without Janice–We Won’t Have to Know
Put Your 2Cents In–What’s Technorati Worth–Without Janice?

Here’s Four for Mike

by

Four for Four

When my son was four, my husband was forty-four, they both were my business managers of sorts. We’d discuss my business problems, and they’d give their advice, each in their own fashion–one the engineer and process piper, the other the master of alphabet letters and all things thoughtful or graphic.

Now I face a dilemma, and I need that four-year-advisor now.

You see, one of my dear, dear readers has “tagged” me. You might know him. His name’s Mike Sigers. His blog is Simplenomics. The tag in question is a tag of fours.

I read his post link four times. And answered it with four sounds. “ouch, ow, ooh, oh.”

You see, in my life I’ve had four jobs as a teacher, wholesales shirt rep. for Van- Heusen, a Publisher, and a writer. That’s easy. I’ve been to more than four places on vacation and business–Sydney, Dublin, Bologna, and London. I’ve seen four movies I can watch over and over Beautiful Mind, Armageddon, Silverado, and Sleuth, but I’ve only ONCE been tagged by a blogger.

To tell the truth, deep down I get self-conscious when people are looking straight me. My life is pretty boring. Who’d want to read about it? But this is for a friend and a reader. Business is all about relationships. So what does a blogger do? Especially a nice one. I am the nice one after all.

A Four-Year-Old Advisor

I thought about what my four year old’s advice would have been,

Mom, I thinked about it and my think said “Is there a clown suit involved? No. Do you have to stand on your head? No. Are there letters? Yes.”
Mom, you should do it for your friend.

How can I argue with sage business advice like that? Okay so here I go.

Four TV shows I love to watch when I watch TV (if they’re still on) NCIS, The Apprentice, Two and a Half Men, and Business Unusual. Four books I read I really love are The Once and Future King (White), I Touch the Earth, the Earth Touches Me(Prather) Creativity (Csikszentmihalyi), A Beautiful Mind(Nasar), and a bonus Illusions(Bach).

Four websites I visit daily? It’s more like forty. Let’s see there’s Tom Peter’s blog, all of those at Bloglines, several SOB blogs, check the b5 media blogroll, and I go exploring business blogs daily. Four places I’d rather be are the same four places I mentioned earlier. My four favorite dishes are peanut butter and jelly sandwiches, flourless chocolate cake with no extras, pizza in Bologna, Italy, and a good porterhouse steak with mushrooms.

A special note to Mike and all of my readers:

As I finish this I hear four tunes that play in my head
I Live in the Groove (Paul Carrack) and Surrender (Lisbeth Scott). I know there must be More than This (Peter Gabriel) and I will be your friend when you feel your Back Against the Wall (Alan Parson Project).

Now I tag Chartreuse BETA , Copyblogger Brian, Brian Shih, and Cas at Brightmeadow.

Can’t wait to hear more about you guys now. Don’t leave me standing here. Say something. 🙂

I think I need to go find the automatic flatterer now. I’ll be back right after.

–ME “Liz” Strauss