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Create New Business Connections Using Twitter Less than 30 Minutes a Day!

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Grow Your Business

This article first appeared on Amex Open Forum

If you produced the world’s most enticing business networking event, who would you invite? Certainly we’d all want people from our own industry – vendors, partners, stakeholders, employees, customers and clients, even competitors – people from all over the world connecting and sharing what they do and how they do it.

Information and connections invaluable to creating more opportunities for any business … but taking advantage of all of the possibilities at a huge event — finding the best strategic matches to your business — is clearly impossible to do. After all, such a gathering would involve thousands of great people (and likely a few who aren’t so great), and you’re only one you. In the few days at any live event, it’s not possible to explore a serious business relationship with every person who might strategically help you grow your business. And the cost in time and resources to attend more than a few events a year limits that ability to connect even more.

That’s what has made Twitter so popular. Twitter has become the World’s Largest Networking event and you can sign in to connect and build relationships that will grow your business simply by investing some quality time every day. Here’s how to get started building that Twitter network in as little as 30 minutes a day.

  1. Decide who you are. Twitter is about people of like minds and like values connecting to share what they know and to find ways to work together. To attract the people who meet that criteria for you, you have to be clear on your values, clear on who you are, and clear on what you have to offer people who might want to work with you.
  2. Choose a great profile pix. Your Twitter profile is your calling card and the first place people look when they want to know more about you. Think about the vendors, partners, stakeholders, employees, customers and clients, and even competitors you might want to talk with and learn from when you choose your profile picture. Make it a picture that reflects a real person that those real people will want to get to know.
  3. Make your bio more than a pitch. Read a whole slew of Twitter bios. Which ones make you interested in the people they represent? Say something in your bio that makes me want to know more about you and be sure to include a link to where I can find that “more” if I do.
  4. Search for like-minded people and follow them. Many tools can help you locate the people you want to follow. Make a list of key words that might identify the people who are a good match for you. Job titles, issues, and trends make good key word searches. Some tools to start finding people to follow might include Twitter’s own search box, Listorious.com, and a “who to follow on Twitter” search on your favorite search engine.
  5. Check who your followers are following. When you find and follow someone who knows your industry and also knows Twitter. Click through to see who that person is following. Read their bios and decide whether you should be following those people too.
  6. Listen to the people you follow and add value to their conversations. Watch what the people you follow do that you find worth imitating. Most influential Twitter folks talk directly to other people and make their message about the people they’re talking to. If you want people to listen to what you’re saying, speak in their language and make the message about them.
  7. Curate Attractive Content. Read the online publications that the people you want to attract and connect with would be interested in. When you find a great article, share the title, share the link, and share the @Twitter name of the author if you can find it. Everyone enjoys it when someone passes on their work. Many writers watch their Twitter “mentions” to see who has talked about them. It’s a great way to make relationships with them.
  8. Start slowly. Show up at the same times every day. With 15 minutes in the morning around 7am and 15 minutes in the evening around 4pm or 7pm, you’ll start seeing the same faces show up in your Tweet stream. and relationships will naturally happen, if you simply reach out to the people who care about the same things that you do.

Though Twitter can take more time than anyone might be able to afford, if you invest 30 minutes a day for a month, you’ll begin to get or extend invitations to share an email or a phone call about working together. Then, you’ll know how Twitter has come to be the world’s largest networking room inside your computer.

–ME “Liz” Strauss
Work with Liz on your business!!

5 Mentors Everyone Needs

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by Patty Azzarello

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Rockclimber

Building your career without mentors is like climbing Mt. Everest without a guide and a Sherpa.  Sure, you can attempt it but why would you?

Mentors can have a bigger impact on your success than virtually anything outside your own efforts.

If you rely on your personal talents and energy alone, you are at an extreme disadvantage to those that get help.

We all need mentors that help with:

1. Imagination
2. Reality
3. Connections
4. Learning

1. Imagination

Where do you get your ideas? Who challenges your thinking in a positive way? Big imagination is required to do your job in a stand-out way. What fuels your imagination?

Most of my biggest successes have started from other people’s ideas, challenges or inspiration. Whether it’s how you solve problems, or create new opportunities, you can’t do it if you never think of it!

Mentors can help a lot, because they typically have a very different perspective.

To fuel your imagination, look for mentors who:

  • Are 2-3 phases ahead of you in the maturity of how your job function is done.  This can be in a bigger company or a more established business or product line. It’s critical to realize what is possible.
  • Work at an order of magnitude bigger scope or geography – learn processes and techniques they use that help them do a bigger job, so you can apply those as your business grows.  Learning things from a much smaller company can also be really useful.
  • Do your job in different industries – a Ford employee got the idea for the assembly line by visiting a butchery.  Seeing how other industries solve the same problems can help you see completely different ways of doing things which are huge innovations when applied in your world.

2. Reality

It’s easy to get so tied up in what you are doing, that you can lose sight of the reality of changing attidudes, business conditions, or market landscape.? ?So look for mentors who are:

  • 10-15 years older and way ahead of you career-wise – they can help you see the things you are not seeing, navigate the land mines, work through unspoken rules, and point out opportunities to change the game that you might not see on your own.
  • In their 20’s and are a master at the web and social networking – you need keep up with how the world is communicating.  Don’t get left in the dark ages of email.  Know how to share information and engage your customers.
  • Talented business people in other functions – you get ideas not only for general leadership techniques, but “man on the street” insights about how  people in other areas view what makes your function successful.

3. Connections

Look for mentors who are In the job you aspire to.  It is important to really learn about the job you want before you go for it.  Having a mentor in that role can expose you to the real requirements, so you can practice thinking about it, or maybe even take on some projects to get real experience.

They also give you acccess to jobs like theirs when they come up, because being in that role, they get asked who to consider – and they think of you!
Also,

You are most vulnerable when you are not connected. You have less ability to execute if you do not have a strong network. Sure, you need to be building your personal network directly, but mentors can expand your personal and professional network exponentially; not just in terms of size but of usefulness.

4. Learning

Finally, you can’t have too many smart people in your life.

Spending time with people you learn from is a big part of creating success.

What are your personal learning goals? What learning agendas do you have for your organization? What do you want to be better at next year than you are now? How do you plan to get there?

Whenever you find someone you can learn from, create a reason to spend time with them.  Learn what they think. Bring them into your staff meetings as special guest stars.

Getting Mentors

Don’t get hung up on the term “mentor”.  Just buying a coffee for someone you can learn from, and getting the benefit of their time is the important part.

However, if you can formalize it to the extent that you both acknowledge that they care about your success over time, the benefits multiply. So, when you come across a relationship with a potential mentor that sparks, close the deal!? ?Check list:

Do you have your 5 mentors??
1.   Someone in the job you aspire to?
2.   Someone doing your job at larger scope or maturity, or in a different industry
3.   A twenty-something, web 2.0 guru
4.   A master networker
5.   A career guide 15 years your senior

Useful Goals:

You should have a goal of adding at least one real mentor to your life every year, and learning stuff from one really smart person once a month. How do you connect with mentors? Leave your ideas in the comment box below!

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Patty Azzarello is an executive, author, speaker and CEO-advior. She works with executives where leadership and business challenges meet. Patty has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at Patty Azzarello’s Business Leadership Blog. You’ll find her on Twitter as @PattyAzzarello

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How to Be the Most Magnetically Attractive Person in the Room

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What Draws People to You?

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I have a friend who lights up every room that she enters. People are drawn to her. They gather around her. She’s a delight and so everyone wants to spend time with her. You might be surprised to know that she’s an introvert and doesn’t much like being in big groups.

Like me, this shy friend did her time standing against the wall watching from the outside while the great conversations happened just a few feet away from her. Then she cracked the secret of how to be in the conversation and help others belong in the conversation too.

How to Be the Most Magnetically Attractive Person in the Room

Much of what I know about feeling good in a big room comes from the time I spent watching my shining friend meet and greet people she doesn’t know and get them to talk with her. That introvert consistently becomes the most magnetically attractive person in the room. Introvert or not, here’s how you can do it.

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  • Smile. If it feels like everyone is looking at you, look at them. Look people in the eye and smile. Look like you’re someone easy to be with, friendly and approachable. Read on to get an idea on how to do that.
  • Assume kinship. Decide that you have something in common with everyone. Make it your goal to find out what it is. Something brought you both into the same room.
  • Take the “self” out of self-confidence. Be confident that every person will teach you something you didn’t know before. It could be a new idea, a new story or a practice at listening.
  • Start a conversation. Have a favorite easy, open question that solicits a creative answer or opinion. Mine is What do you do when you’re not this? Others are: If you could be anywhere right now, what would be doing? How does this event compare to the last event you attended? Mind if I ask your advice about how to meet some of the people in this room?
  • Wear something that gets folks commenting. Every notice how easy it is to talk to the man with the huge watch or the woman with colorful scarf. An interesting accessory invites conversation. Choose something that makes it easy to say “hello.”
  • Be approachable. As you’re talking to someone and you see someone approaching reach out an arm to invite that person into the conversation. You might pause to say, “Come on in.” Find out the person’s name. Introduce him or her into the conversation. Then continue on.

I’ve seen the magic that my friend spins whenever she steps outside herself to focus on every other person in the room. I’ve found it’s not just her talent. It’s a strategy that also works for me. And it can work for you.

To be the most magnetically attractive networker in the room, the key is to make it easy, smart, fun, and meaningful to talk to you. The same approach works online too.

What tricks have you found to be more approachable in a networking room?

–ME “Liz” Strauss
Work with Liz on your business!!

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How to Power Up Your Power Network and Bring It Closer to You

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It’s Always Been About Showing Up

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It’s fun to connect with people who do the same things we do. It’s also great business. But a quick hello and a conversation about what we do doesn’t make a relationship. If we don’t let our new friends know where serious about a relationship things often stop at that point.

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Suddenly we can find ourselves with idea, an adventure, or trip somewhere that would be a perfect fit for someone we’ve met but hardly know. We might have a product that would be a perfect fit for their network, but we’ve never gone past that first hello. We’d love to share the benefits with someone that we’ve met, but we’re not so comfortable that we’re not stepping over the line by even suggesting that.

Here are five highly effective ways to power up your power network and bring the people in your network closer to you.

  1. Be a good surprise. Keep a list of people who have referred you, recommended you, tweeted or retweeted your work, or done something large or small to help you. Write an unexpected email, direct message, handwritten note to one person on that list to say you appreciate the contribution that person has made in your life.
  2. Be a new encounter of the very best kind. As we travel Twitter and get introduced at meetings, we encounter more than a few people who have skills or interests that compliment are might add value to what we do. Once a week, make an appointment to talk on the phone with one or two people from that group. Ask about their goals for the next two quarters. Explore how you might align their goals with yours.
  3. Be a sincere fan. Email someone you respect and admire, but don’t know well. Write the email solely for the purpose of explaining the way that person has added value to your life.
  4. Be on a quest. Make it a quest to request help from someone you’ve never worked with. Every week, decide on one thing you probably would do better if you brought in some other brain, hands, or eyes. You’ll be surprised what you learn simply by deciding on what to request and then by listening to the answers.
  5. Be an idea explorer. Use a search engine, Wikipedia, books, magazines, and a rare group of friends to seek out new ideas on a subject your network cares about. Then share them generously online, on the phone, and in person whenever you interact.

Make time for all five of these every week and your network will explode with true connection — people you know, people who know you, and who know what you do. Every burst of energy in that direction with be a reminder that the people you’ve connected with are more than contact information to you.

How do you keep the power in your power network?

–ME “Liz” Strauss
Work with Liz on your business!!

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8 Tips on Using Twitter to Build a Powerful Business Network

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From the Beginning

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More than ever, building and growing a business means becoming part of the social web. A powerful network of loyal fans means your message can be visible, heard, understood and spread with the speed and reach of the Internet.

How do you get a network like that?

I often call Twitter the world’s largest networking room, but that doesn’t do it justice. Networking rooms are physical and geographically limited. They can’t expand and contract in size. The people who visit the room are limited by those who can physically get to the location where the meeting and the room exists in space and time. And not every networking event collects the people who are interested in what we do.

Unlike that networking room, Twitter let us decide who is at our “networking event.”

8 Tips on Using Twitter to Build a Powerful Business Network

  1. Have one clear business message. Define yourself clearly as a business person. Use a photo. Write a professional bio. Name the metropolitan area you’re in. Link to a business site that tells more about you. Some folks link to a special page on their blog set up just for Twitter visitors. Add a unique background to further define yourself.
  2. Have a goal. If you want Twitter to be your relationship command center, you’ll set it up differently than if you want it to be your idea lab, your outlet store, or your customer service base. Think about that.
  3. Do the research. Check out how @DellOutlet , @ComcastCares , @TwelpForce , @AlyssaMilano , @WholeFoods , @SharnQuickBooks and others use Twitter to connect. You may not be as big as they are, but you can learn from their approach.
  4. Start small and listen. Visit Listorious.com
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    and TweepML to find lists of Twitter people who share your interests. Choose to follow a limited number a day. Get to know how they talk and what they talk about. When they follow you back, use that as opportunity to say hello to them in a unique and personal way.

  5. Talk when you have something that will add value to the conversation. Be helpful, not hypeful, just as you might be in person. Use the @ sign (@lizstrauss) to make sure your comment about a person or to a person gets to the person you’re mentioning.
  6. Start a Twitter list.
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    Lists draw attention to and from people. Each list can focus on one group of people. Check the lists that other folks make, see what their lists say about them. Have a core list strategy. Lists might include a handful of advisors, thought leaders in your industry, partners and vendors, key customers and clients, people in your home location.

  7. Decide early who you will follow – who you want at your networking event. Some folks follow only a few people and keep their followers limited to people in their business. Other folks look for input from a wider group.
  8. If you’re looking for clients, don’t just talk to the people who do what you do. It’s fun and safe to talk business with our peers, but the folks who hire us are the folks who don’t know how to do what we do.

Like any networking event, Twitter is filled with opportunities to meet people who want to do business. The difference is that some networking rooms are filled with people who have no business in common with us. On Twitter, we can reach out to folks who are interested in being at the same networking event as us.

–ME “Liz” Strauss
Work with Liz on your business!!

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Building A Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

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Great Networks and Partners Are Where You Find Them

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Last week was an exciting example of how Twitter has moved seamlessly into our lives. I left for D.C. on Wednesday stayed through Monday. It was the most productive week. Ideas were flying. Plans were being made.

How could so much happen in a city where I’ve hardly spent time?

It started with a quick conversation on Twitter with @SweetSue about her blog. Next thing you know, Susan Kuhn Frost, and I were planning an Association conference over several long phone calls, twitter DMs, and emails.

Susan had reached out to her networks — online and offline. I did to mine too. By the time I arrived in the capitol city. We had a week of meetings planned that made the conference and the content come together in record time. In the process, I think we both taught each other a lot. I’m delighted to have her in my network.

But I bet the story isn’t that unusual.

Building Your Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

Most of are great at seeing others, but it’s hard to see AND be the one we’re looking at. Whether we’re a company or an individual, it’s easy to find reasons that we made our successes, but that our failures were due to other circumstances. That’s where a powerful personal developmental network can keep things real.

In his new book, “Who’s Got Your Back?” Keith Ferrazzi talks about lifeline friends. They’re the sort of friends who hold us accountable and won’t let us fail. He suggests we build a handful of relationships based on vulnerability, generosity, candor, and accountability that’s reciprocal, constant, and intelligent.

Take Keith’s qualities and roll them into my definition of a Personal Developmental Network — a group of incredible people, individually chosen because of their unique abilities and their genuine interest in your success.

Imagine the power of that. It’s a personal board of directors time ten to the 23rd power!

Every day I touch base with people I trust — like Susan — to check my thinking and to stay accountable. Staying consistently in touch with my partners keeps the projects we’re working strong and able to move with action when opportunity arises.

My partners are a core part of my Personal Developmental Network — intelligent, incredible people, who help me stay on track with my most important goals. Many of my closest advisers are right there in my Twitter stream.

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Building A Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

Success for me, is when my whole life — head and heart — are focused on the same purpose. So my network helps me grow as a human meant to achieve something. I also believe that a network that grows with me will offer priceless depth and support.

To do that, build from the ground up.

1. Start with a foundation of concrete not sand.
— Qualitative Observations: Ask people who know you to describe your strongest traits — those that serve you well and those that get in the way. Make list. Then make a list of the kind of teachers who can teach you.

Use Twitter to ask questions and to find people who know what you’re looking to find out.

On Twitter, you’ll recognize the people who know you best by the way that they receive you. When we’re communicating people who know us, we don’t need to edit our behaviors for fear they’ll be misinterpreted. Explain why you’re asking and offer them more than one way to give you feedback: directly to you via DM, via email, or through an interview by a mutual friend.

— Quantitative Assessment: Check every test, performance appraisal, and personality measure you’ve taken. Ask your twitter friends for others that might offer a fresh view of your online persona. Learn what you can from all of them.

Use Twitter to find friends who have experience working with the tools or tests you choose. You might try a combination of Strengths Finder, the Enneagram, and the Myers-Briggs Personality Inventory.

— Personal Reflection: Spend an hour / day for a week thinking about personal and business successes in your life. Look for traits and strategies that show up throw all of them.

2. Lay out a path.
Look three years down the road. Where do you see your best self? If you can’t pick a path, that’s a great place to start.

Pull it all together. Then look for online and offline partners who might help you define and refine what you found.

3. Wisely choose unique and valuable guides.
Choose people you would bet your life success and your reputation on — people who share your standards and your values, and who care enough never to let you fail. Choose people strong enough to tell you when they disagree. A strong network might include:

— a close friend who knows you and your history, both business and personal.
— someone from your business industry who knows you less well
— two or three someones who are from other industries
— two or three someones you respect and admire, but don’t know well

Use Twitter to choose people who can see the “you” people online see.

4. Check your bearings regularly.
Decide how you’ll meet with them. Will you call when you have questions or meet regularly? Will you meet one at a time? Check in with your network by asking, “How’ve I changed that you can see?”

Demand they hold you accountable. Do it by trading ways that you might hold them accountable for something they need to accomplish of their own.

5. Don’t Leave Out Learners.
People who are learning often teach us just by the questions they ask. Invite a learner to join your network to help you on your quest. That will make it easier to be a learner yourself.

When someone teaches you a skill, ask how you might use that skill to help that teacher. Ask questions, listen actively, and be first to offer a favor without strings. People remember sincere curiosity and true generosity. Add vulnerability and accountability and the combination is unstoppable, just as Keith Ferrazzi says.

6. Ask for Help — Communicate. Let your network know when you need help, when you have questions, or even when you need to vent safely. A developmental network that doesn’t know where we are can’t help.

A developmental network is not made from casual friending or among random followers. It’s the people who understand why we’re passionate about our calling. But that doesn’t mean we can’t find the right folks on Twitter and getting to know them well.

Wise teachers show up in all sorts of places.

Watch for and welcome every wise teacher you encounter. Wisdom and experience are a prize. True teachers show themselves by offering advice, expecting nothing in return. Mentors who come your way, offering experience and connections, see something in you. Let them help you discover what that is and what it could be if you let it grow.

Welcome all wise teachers into a Powerful Developmental Network, wherever you find them.

Nobody likes to go it alone, and it’s not a good idea. We need each other for information, insight, and inspiration.

Is your next teacher on Twitter? You never know.

–ME “Liz” Strauss
Liz can help you find focus or direction, check out the Work with Liz!! page.

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