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Feeling a Customer’s First Response

May 8, 2006 by Liz

An Opportunity

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A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that initial response that occurs without thinking. I’ve made habit of looking for such responses as I move through my life.

Information has no positive or negative value until I respond to it.

This morning I encountered information that you might use in the same way. Ready? [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog_promotion, Boing_Boing, brand_loyalty, Brand_YOU_and_ME, business_promotion, curiosity, cusomter_relationships, Customer Think, customer_think, personal_branding, personal-branding, promotion, Technorati

Cow- . . . Er . . . Blogtipping

April 26, 2006 by Liz

I Know Cowtipping

Where I grew up, some kids would go out cowtipping in the summer. They would drive out to 1-Mile Road or 2-Mile Road to find a farm where cows were sleeping, sneak up on a cow, and push it over. Then they’d run back to their cars laughing.

I didn’t do it. I’d like to say that was because I am a humane soul. I am a humane soul. That’s true, but that’s not the reason I didn’t do it. I didn’t do it, because I make a habit of not disturbing sleeping beings, especially those that are larger than I am. The risk is more than I care to take on.

But Blogtipping?

This morning when I went to check my links at Technorati, I saw one from Easton Ellsworth at KnowMoreMedia called It’s A Great Day For Blogtipping. Needless to say I was a bit concerned.

I stood up to look at my computer to make certain it was upright. Then I viewed my homepage to be sure that it wasn’t sideways. Whew! What a relief to see it looked fine. Those two things out of the way, I could then click the link without fear to find out what Easton had in store for me.

Blogtipping Easton Ellsworth Style is a great example of showing readers that you value them.

He’s right. It is a great for blogtipping. Will you tip a blog today?

–ME Strauss

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Just Say YES!
Link Love Raises Your Property Value
Do You Know a Customer When You See One?

Filed Under: Customer Think, Links, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, blog_promotion, brand_loyalty, Brand_YOU_and_ME, business_promotion, curiosity, Customer Think, customer_relationships, customer_think, personal_branding, personal-branding, promotion

Better Than Hi! How Are Ya?

April 24, 2006 by Liz

Conversation Starter

Customer Think Logo

The first step in getting to know anyone is conversation. Sometimes though, conversation doesn’t come so naturally. It’s no fun to find yourself in a situation with nothing to say for whatever reason. I keep myself armed with a question or two that I can pull out on those occasions.

A great “getting-to-know-someone” question has three critical traits.

  • It’s open-ended to get the other person talking.
  • The responder can choose what to reveal.
  • No implied judgment or right answer is hidden within it.

The question I use most often when I want to spark conversation is this one.

So, what do you do when you’re not doing this?

I’ve had fabulous conversations with CEOs, cab drivers, hair dressers, and once with another person stuck in a elevator. I’ve always parted those conversations feeling like I’ve made a friend.

Got any conversation starters that you use?

–ME “Liz” Strauss

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Customer Think: Saying Things without Talking
There’s No Putting ME in a Box
Do You Know a Customer When You See One?

Filed Under: Customer Think, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, Customer Think, customer_think, networking, personal_branding, personal-branding, promotion

Job [and Client] Hunting ala Liz

April 23, 2006 by Liz

Gosh You Look Great

Personal Branding logo

You have your act totally together. You know how to answer every question. You can explain how to capitalize on your strengths and how you make your weaknesses irrelevant. You can explain your biggest challenge and how you handled it with finesse and outstanding interpersonal skills. Your resume is a personal branding brochure and an inviting picture of who you are. You can see yourself as a leader and explain what your best traits are in simple, clear sound bytes. Your personal branding BIG IDEA shines through your eyes, your words, and everything you do. You are cool.

That doesn’t change the fact that job [and client] hunting is stressful. Even if you didn’t put your pants on backwards. [Read more…]

Filed Under: Business Life, Marketing /Sales / Social Media, Personal Branding, SS - Brand YOU, Strategy/Analysis, Successful Blog Tagged With: bc, client_meetings, client_prospecting, Google, Interviews, job_hunting, job_hunting_myths, negotiations, personal_branding, personal-branding, resumes, Whos_Whoo_at_Yahoo

Blogging Improves Job Prospects

April 21, 2006 by Liz

The Boston Globe Says So

On Apri 16, boston.com, the blog of the Boston Globe, ran a story called Blogs ‘essential to a good career’. It’s a paid subscription to the old paper’s archives so I’m going to summarize the argument — use it when you need to explain blogging as more than an online diary.

The main points of the blog post are that

  • blogging gets folks visibility
  • blogs update more often and so rank higher in search engines when employers Google candidates, which employers are doing
  • blogging forms connection with other bloggers much like networking
  • blogging shows a blogger starting conversations and interacting with others, which are positive traits that employers look for
  • blogging is the consummate home page, resume, and interview put together
  • blogging is an education–in order to blog on any subject daily a blogger gets to know it well
  • blogging opens up opportunities–blogging IS walking the walk–a blogger can pretend to know and so opportunities start to show up.
  • blogging offers a chance to add content to the Internet rather than always taking it away.

But then, if you’re a blogger, you already knew that. In fact, you probably don’t need this list at all.

Here is the link to PAY FOR What’s Obvious.

Just kidding, Boston Globe. I’m the nice one. Really I am. I was also careful to have the article in the other room while I wrote this summary down.

[Hat tip to Kaps for helping me source link the article]
–ME “Liz” Strauss

Related articles:

Your Resume-The Brand YOU Brochure
Writing–Ugh! 10 Reasons to Get Jazzed about Writing
Brand YOU–You Are What They See
Who’s a Citizen Journalist?

Filed Under: Business Life, Content, Strategy/Analysis, Successful Blog Tagged With: bc, benefits_of_blogging, blogging, blogging_and_opportunities, Boston_Globe, boston.com, personal_branding

Did You Drive My Blog Yet?

April 17, 2006 by Liz

Grab the Keys, Take a Spin

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Yesterday I wrote a few words about the Path of Favors–how they multiply and come back in lovely, unexpected ways. I was lucky in that through a path of favors a problem I’d been thinking about had been mentioned in passing. That lighted a doorway where I was able to walk through and enlist some help to move toward solving it.

I did. I asked folks who were reading yesterday to take the driver’s seat. I threw out the keys to my blog. After a minute or so getting used to the steering, we had quite a dialogue. It was fast and furious and filled with ideas that every blogger should know. It’s still being added to.

Whoa! Am I learning a lot. It’s thrilling to hear what people really think.

Thanks Again

Here or there it doesn’t matter where you write if you have comments. What matters is that your ideas are important to me. If you don’t want to drive my blog now, that’s okay. Do read what’s there from those who did. There’s great advice all through those comments. This blog got better just by having them.

Thanks to everyone who did, or will, take the keys and drive my blog.

Brand you and me is made of two.

–ME “Liz” Strauss

Related article
Introducing Customer Think

Filed Under: Blog Basics, Community, Customer Think, Strategy/Analysis, Successful Blog, Writing Tagged With: bc, blog comments, blog_promotion, Brand_YOU_and_ME, Customer Think, customer_relationships, customer_think, favors, personal_branding, personal-branding, uniquely_liz

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