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Bloggy Question 51: I Gave Him that Idea

June 10, 2007 by Liz Leave a Comment

His Success Really Belongs to Me

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . . .


Marty and Steve were best friends since childhood. They started their first business at age 8 — it was a lemonade stand. By the time they graduated from college, they owned two bicycle shops — a thriving business in the city.

Marty is out front, the cheerful guy that everyone loves . . . he handles sales, marketing, and vendor relations. Steve takes care of the back office, the guy who handles repairs, fulfillment, and the paperwork.

Steve, a certified CPA, has a side business as an accountant. His latest outstanding effort for that business was a marketing program. An image of an accountant on a bicycle made unnanounced appearances on blogs. He gave free tax advice to that blog’s readers for an entire day. The campaign was a hit and an immediate traffic bonus for the blogs that were visited by “Steve’s SuperCyberCycling Tax Man.”

With that win, you thought that everything was booming and wonderful for Marty and Steve.

Today you found out that Marty and Steve have ended their business relationship. Marty is running the bicycle shops. Steve is staying with his accounting practice.

Yesterday in a conversation with you, Marty called Steve a jerk and made sure you understood that the “SuperCyberCycling Tax Man” campaign was Marty’s idea, not Steve’s. It was obvious that Marty was unhappy that he given Steve the benefit of his thoughts and that he wished Steve had not had success in his accounting business.

This was a side of Marty you had never seen. Marty said he was going to blog about his part in making Steve a “cycling success.”

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Question 50: The Safety of the Human Race Is Up to YOU!
Bloggy Question 49: Chase the Sun!
Bloggy Question 48: Where Was I When that Happened?
Bloggy Question 47: Take It to the Edge
Bloggy Question 46: Beware of Making Noise

Filed Under: Bloggy Questions, Successful Blog Tagged With: blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Personal Branding, problems

Bloggy Question 50: The Safety of the Human Race Is Up to YOU!

May 27, 2007 by Liz Leave a Comment

Compu-Sphere

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . . .


In the spirit of the biosphere projects, a team of reseachers has asked you to join a world-wide program. Each year close to 200,000 people are tested to see whether they are healthy, fit, and stable to withstand a one-year test of an emergency life plan.

The program, which is funded by several nations, is a method of supporting the human species in times of severe threat of attack. A high-security computer system connecting 150,000 locations worldwide via a cloaked and encrypted section of the Internet is being constantly being monitored. The participants who pass the testing are asked to sign up to take a turn at one of the 150,000 remote sites.

The terms of the program are simple. You are asked to live away from civilization for a period of 1-3 years. You may bring one other person with you, provided he or she can pass the testing also. Food is grown in the facillities where you will be living and meals are prepared by the only other human living where you will be. Your bills and financial obligations at your current home will be convered while you are gone. A monthy stipend in your name will be deposited into an account in your name.

You will be allowed to take on an assumed name and profile on the Internet under a cloaked IP. You will not be allowed to reveal who you are to anyone you know or to contact anyone directly during the time you are on the project. People can know you have enlisted in government work — that is the limit to your ability to explain your absence.

When you ask about the terms of confidentiality upon leaving at the end of your proposed stay, the answers your receive are vague and confusing. They seem to say, “We’ll talk about that when the time comes.”

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Question 49: Chase the Sun!
Bloggy Question 48: Where Was I When that Happened?
Bloggy Question 47: Take It to the Edge
Bloggy Question 46: Beware of Making Noise

Filed Under: Bloggy Questions, Successful Blog Tagged With: blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Personal Branding, problems

Bloggy Question 48: Where Was I When that Happened?

April 29, 2007 by Liz Leave a Comment

History Changes?

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . . .


A friend of yours, Larry, is larger than life. He seems to know everyone in the country and most of the folks online. He’s rich and highly connected, especially in home and garden television. Once when you were in New York, he invited you to an event at the Waldorf where the entire industry seemed to be in attendance.

Larry is so busy in his world, that he doesn’t seem to notice that you have attained some status. Your blog has gotten press, and you’ve become known as an expert. In fact, you’re a celebrity and highly popular with the gardening set. You’ve written three books of your own and been interviewed by People, House and Garden, and Architectural Digest — not too shabby for a blogger. These days it’s not unusual to get a short bit on the Today Show when they need an expert.

After many months, you finally can announce that you have a daily spot on a national home and garden television show. While you’re reading the press release and formal announcement, Larry calls to congratulate you. Then he says how glad he is that he was able to help you land that job.

You’re stunned. Larry didn’t help. He’s never met any of the people involved. You did it on your own.

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Question 47: Take It to the Edge
Bloggy Question 46: Beware of Making Noise
Bloggy Question 45: Take a Long Look
Bloggy Question 44: Stay Out of My Life!

Filed Under: Bloggy Questions, Successful Blog Tagged With: blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Personal Branding, problems

Bloggy Question 47: Take It to the Edge

April 26, 2007 by Liz Leave a Comment

How does this photo relate to what you do?

A Place to Stand

Do you even think that it does?

–ME “Liz” Strauss
Are you going to SOBCon 07?

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Bloggy Question 46: Beware of Making Noise
Bloggy Question 45: Take a Long Look
Bloggy Question 44: Stay Out of My Life!
Bloggy Question 43: Love or Money?

Filed Under: Bloggy Questions, Successful Blog Tagged With: blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Personal Branding, problems, problemsblog-promotion

Bloggy Question 46: Beware of Making Noise

April 22, 2007 by Liz Leave a Comment

She Didn’t Believe What She Said

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . .


A young blogger, someone you have helped in the past, shows you a series of blog posts that she wrote. It’s a week of articles about the bad habits of bloggers. She set herself up as superior to and more informed than all other bloggers.

You ask her whether she believes what she’s written. She admits that she’s trying to “make some noise.” She hopes that her claims will go viral. It’s a sad attempt at gaining publicity and “get-rich-quick links.

You do your best, using words such as authenticity and relationships, to explain that it’s dangerous and unethical to take a stand that she doesn’t believe. She ignores your advice and publishes the first two posts.

A furious response results. People pounce hard. She is dropped from blogrolls. Bloggers talk, but they actually avoid linking to her posts.

You were ready for the heat. You figured that she’d face the fire and learn the hard way. You figured she would gain some humility and grow a bit. You thought you’d help her put things back together when she did.

The surprise was that she never did acknowledge the mistake that she made. She blamed the other bloggers for not getting her “joke.” She quit blogging instead.

It’s a year later. She just emailed you with a question about a new blog.

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Question 44: Stay Out of My Life!
Bloggy Question 43: Love or Money?
Bloggy Question 42: Responding to Comments
Bloggy Question 41: The Junior High Sleep Over
Bloggy Question 40: Um er . . . Your Enthusiasm Is Killing Our Ebook

Filed Under: Bloggy Questions, Successful Blog Tagged With: blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Personal Branding, problems

Bloggy Question 45: Take a Long Look

April 16, 2007 by Liz Leave a Comment

In what way might this represent a blog?

Ocean Shore

Do you even think that it does?

–ME “Liz” Strauss
Are you going to SOBCon 07?

Related articles
Bloggy Question 44: Stay Out of My Life!
Bloggy Question 43: Love or Money?
Bloggy Question 42: Responding to Comments
Bloggy Question 41: The Junior High Sleep Over
Bloggy Question 40: Um er . . . Your Enthusiasm Is Killing Our Ebook

Filed Under: Bloggy Questions, Successful Blog Tagged With: blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Personal Branding, problems

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