You Know You’re Procrastinating When . . .

. . . cleaning the refrigerator takes on a new and miraculous sense of urgency with a heavenly glow.

Go ahead give in and do it, but don’t lose to procrastination. Turn that refrigerator chore into an exploration for ideas. Here are three things you might think about.

• What is your customer experience of the products that you are tossing out? Can you use those experiences to seed an article for your blog?
• Refrigerators are filled with products. How do the companies who make those products promote them? Can you twist any of their ideas into ways to promote your business or your blog?
• Is there a brand in there you are attached to? What do you value about that brand? Can you put your feelings into words? How can you use that brand value you feel to strengthen your personal brand and the brand experience people have when they meet you?

Procrastination just became an idea session, and on top of that you’ve cleaned your refrigerator! That’s productivity where you could have been doing what I’ve done — standing in front of an open refrigerator door thinking about how the light goes on and off.

Bet you can think of more ideas to find inside of that Big Box. How about sharing some with us?

–ME “Liz” Strauss

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More ideas in the Idea Bank category and in Writing Power, Thinking Outside the Box, Customer Think, and Brand You Series on the SUCCESSFUL SERIES PAGE