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Showcasing the Professional You Are to Land that Job

May 19, 2009 by Liz

Jobseeker, Freelancer, or Entrepreneur

We all need meaningful work to pay the bills and feel good about who we are.

In the past six months, I’ve had the experience of interviewing candidates for positions with my conference and a new roles for a company that’s starting up. What I’m finding explains a lot. Most of us don’t know how to talk about ourselves, our personal vision, and our successes. Few of us have a real strategy..

To bring it down to it’s most basic form, most people only think they are actively looking for work. They are waiting to be hired. That makes their role to react to a “job offer.” In hopes of getting more they open their net broad and wide, and then wider, and wider to take more and more potential customers in.

Unfortunately, most people who are hiring aren’t looking for anyone who do anything. We want someone unique who’s passionate about working for us.

Showcase the Professional You Are to Land that Job

We start by defining you and who you love to serve — the ideal employer, client, customer. I’ll ask questions that get to the heart of who you are — your successes and your passions. It won’t take long — maybe an hour. We’ll pull out the relationships and patterns to define what talk most about and where you excel. We’ll discuss the kind of problems you enjoy solving and identify the passion at the heart of your business.

The Complete Story

We’ll get to a business profile of you that includes
1. What your professional strengths are and what you want to be known for.

  • What problem do you solve?
  • What is your unique value?

2. What you can promise and will deliver — this usually is bringing people or customers to the table, getting people to buy, act, move,

3. The a partnership you offer — that you hear them and will be there, that you can think as they think, what you bring to any work situation that no other person will, what work situations you thrive in and what sort of people you want to work with.

4. A “do” line — the brief answer to “What do you do? With a tagline that describes you that’s easy to remember because it expresses the authentic you.

We’re all attracted to people who know who they are and where they’re going. We know people like that get things done and moving. They have time for ideas and action.

Don’t fit yourself into a job, find the job that fits you.

Yes, you can afford this. It’s a special offer for 15 readers of my blog. Email me lizsun2@gmail.com . . . It’s fun. Really. It’s what I’m good at. If you like that, we can keep going and make a longer plan for your business.

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Motivation Tagged With: bc, get work, job-search, professional profile

Revising Your LinkedIn Profile: Who's Looking at YOU?

May 31, 2008 by Liz

I’m on a quest to approach social networking and reputation management in a saner, more organized way. Now I’m checking and revising what I’ve already got out there.

Your LinkedIn Profile: Who’s Looking at YOU?

LinkedIn is an important bridge between the online and offline business communities. Both groups use this tool to connect and share their professional expertise. This cross-cultural nature makes LinkedIn more than a social media resume file and management tool. Because of it’s far-reaching membership, LinkedIn can serve as a research tool that shows whether our professional profile is working for us.

Have you noticed the box on your LinkedIn home page called Profile Views? You’ll find it in the right column under the flash ad — I’ve circled it in the screenshot below. (UPDATE: THIS APPEARS ONLY ON PROFESSIONAL ACCOUNTS.)

LinkedIn Profile Views

Profile Views is a statement of and a link to who’s been looking at your profile or looking for someone like you. If you click the link, you’ll see something that looks like this.

LinkedIn Who’s Been Looking

This list is compiled based on the visibility settings of the people who came to look. The options are three and offered this way:

What will be shown to other LinkedIn users when you view their profiles?

  • Show my name and headline
  • Only show my anonymous profile characteristics, such as industry and title
  • Don’t show users that I’ve viewed their profile

[To check or change your settings use the “Change your settings” link below the box.]

Click through on one of those links, and you’ll see the folks in your network who fit the same description as the person who stopped by to check your profile. NOTE: The person who actually came may not be in this list.

Looking Back and Saying Hello

At first it seemed silly to look at list of people who hadn’t looked at me. Then I realized this list was representative of someone who had been a visitor. I got curious about who they were. Now I look back regularly and sometimes I reach out to meet them as well.

  • I check the list of “who’s been looking” for a possible match in our goals or a connection to people close to me. For example, right now I’m working on a training program called “Models and Masterminds.” So, “Someone in the Executive Leadership function in the Internet industry from Savannah, Georgia Area” might have similar goals to my own. I also might find a connection to my colleague Chris Cree.
  • I click through on the match I find and concentrate on the Level 2 connections. I read down the list for many things.
    • The words that people use to name their jobs
    • The companies they work for currently
    • The companies they’ve worked for in the past
    • Their current location
    • The number of recommendations and connections they have

    I only click through on those that look like a possible fit.

  • When I click through on a possible fit, I read that person’s profile and see who connects me to him or her.
  • If there really is a place where our goals could meet, I write a brief (6-8 sentence email) that explains what I’d like to learn and invites a conversation. I use that to ask a friend to introduce us or send a direct in-mail message on my own. The key is to be specific and guarantee a limited need for commitment on the receiver’s end.

I had a wonderful conversation yesterday with someone I met in this fashion. I expect that we’ll be doing business soon.

On the other hand, I sometimes look to find that something in my profile has attracted a list of folks with whom I might never have the right skill set to form a partnership. If people from the same group keep showing up, I look to my profile for the words that need editing.

Do you pay attention to the folks who are viewing your profile? The more you know about who finds you, the more easily you can adjust your profile to bring the partners who are right for you.

UPDATE: I WAS UNAWARE THAT THIS FEATURE WHICH CAME WITH THE NEW DESIGN IS ONLY ON PROFESSIONAL ACCOUNTS.

–ME “Liz” Strauss
Work with Liz!!
Check out Models and Masterminds too

Filed Under: Business Life, Strategy/Analysis, Successful Blog Tagged With: bc, LinkedIn, professional profile, reputation management

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