Entry Pages Count
Do you think about your blog as if it’s a book?
Do you have a hidden assumption that everyone reads the front page first, because that’s what you do?
Every page of a blog offers an open door and a place for readers land. Search engines send traffic to pages deep into the archives. Old bookmarks do too.
Next time you check your stats, note the entry pages — where visitors land when they arrive. Then visit the popular entry pages yourself. Take a long look. Do they look up-to-date? Is the information still correct? Was your writing as good then as it is now? It doesn’t hurt to check to be make sure that the place is still spruced up and talking nice. Every entry page is a first impression of your blog, your business, and your brand.
Investing in your landing pages to make them inviting and informative can have as much impact for those incoming readers as any front page does.
How do you use your stats to make your blog more friendly to your readers?
–ME “Liz” Strauss
Need a clone or a manager to help clean up your blog? Check out the Work with Liz!! page in the sidebar.