Successful Blog

Here is a good place for a call to action.

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

My ROI – SOBCon 09

May 7, 2009 by Guest Author

The theme for SOBCon last weekend in Chicago was the Return on Investment (ROI) of Relationships. As we learned from KD Paine’s presentation there are many ways to measure ROI, and in a successful business model that is the goal – to measure output in relation to input. It’s a difficult issue because, first, there has to be a clear definition of relationship and then what does the return actually mean? Are we dealing with dollar and cents as our measure or are we calculating visits to a website as our return? The answer to the question is situation specific and, having said that, I can really only talk about my ROI as it pertains to my weekend in Chicago. 

I must admit I was very nervous about going to the conference. Although I have made lots of great connections online I am new to this and attending a “biz school” for bloggers was a little daunting. My take aways:
 
– Meeting people face-to-face strengthened relationships and took them to a new level of trust and support. And oh how we laughed! 
-I learned things about the business of blogging: how to make money, practical skills, new techniques, and of many new services out there. 
– I learned that having a lot of connections, investing in relationships with many different people from many different backgrounds and areas of interest’s leads to an incredible arsenal of resources. Putting these people in a room together created energy you could actually feel and almost see.  
– I made connections, which will lead to future projects that may provide
employment. 
–  Days later I learned that the best take away was the feeling of being revitalized and knowing of all the support available in the SOB community. 
– I learned that the conversation generated by the presenters, as with Brian Clark’s presentation, was even more valuable than the presentation itself.
 

I measured my ROI and am extremely happy with my return. The most valuable item? Definitely conversation. In the end isn’t that what we’re all trying to create?  A conversation around our post, service, blog, product, idea, or self? ? 

from: Kathryn Jennex aka northernchick

Filed Under: Successful Blog Tagged With: bc, blogging, Brian Clarke, Chicago, conversation, ROI, SOBCon 09

A Community Gathers SOBCon 09

April 30, 2009 by Guest Author

I grew up in a small community and gatherings were a regular thing. The community gathered, through some type of religious affiliation or volunteer organization, and the people came together. There was the planning that occurred up to the event, the talk surrounding who was going, and the conversation about looking forward to seeing so-and-so. People came together to learn, to discuss ideas, to renew old friendships and make new.

People worked hard and long to arrange schedules, offer up what they could, and sometimes make sacrifices to attend these community gatherings. I feel it’s all very much the same, as we have been getting ready to attend SOBCon 2009. I appreciate all that everyone has done – I want you to know that.

The theme this year of the “Biz School for Bloggers” is the ROI of relationships. I want to learn as much as I can from all the various sessions and bring back new tools to help me move forward. I also am very much looking forward to expanding the relationship part of that equation and adding a new dimension to the relationships I have developed through this blog, Twitter, and the online community in general.

Tomorrow I head to Chicago to meet people from my community. The journey to this point has been a crazy one! I’ve been ill and felt defeated. I lost hope and motivation. But, right now, I am holding the ticket in my hand and am more than ready to get on that plane!

Because I was so late in actually knowing whether or not I would be attending (seriously – I just found out for SURE yesterday!) I was holding back from announcing my excitement. But tonight it’s actually palpable out there on Twitter. I want to thank all of you, and you know who you are, who offered encouragement, support and really kept me going in my quest for a Chicago adventure.

I look forward to meeting you all. I feel like I have known many of you forever. Those in our community who cannot make it – trust me, I understand. Please ask us who will be there for the information and/or things you need.

And please comment about the relationships you’ve built through this community, through Twitter, and through your other online communities!

from Kathryn Jennex @northernchick

Filed Under: Motivation, Successful Blog Tagged With: bc, Community, ROI of Relationships, SOBCon 09

Recently Updated Posts

SEO and Content Marketing

How to Use Both Content Marketing and SEO to Amplify Your Blog

9 Practical Work-at-Home Ideas For Moms

How to Monetize Your Hobby

How To Get Paid For Sharing Your Travel Stories

7 reasons why visitors leave websites for ever

Nonprofits and Social Media: Which Sites Work Best for NPOs (and Why the Answer Isn’t All of Them)



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2025 ME Strauss & GeniusShared