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What to Do Before They Ask What Do You Do?

July 18, 2006 by Liz

What’s Your Name

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When is a rose not a rose? When it is Compassion. When a car not a car? When its a Model J DUESENBERG. Why did I quit teaching? Because I couldn’t find another word.

It’s true that’s the reason.

I left college being called a master teacher, with student teachers following me into the classroom. It had something to do with my philosophy that if I couldn’t sit in a desk all day, I’d be damned if I would ask a 6-year-old to try to do so. I loved the kids and the teaching, but when new friends asked What do you do? I heard myself saying, I’m a teacher, but not like any you ever knew. That wasn’t good. That’s when I realized that I needed a new word or I wouldn’t be teaching.

You’ve probably not left a career over a word, and probably suspect there was more to it. There was, and there wasn’t. The way folks viewed me was the problem. I wasn’t what they imagined. I didn’t like being put in their box.

But we rely on words figure out our world view.

There is no getting away from that.The next best thing is picking our words.

What Are You? a Blogger? a Writer? a Publisher? a Sales Rep? a Marketer? a Citizen Journalist? a Critic? a Martyr?

What do you do? they say. What do I answer? [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, SS - Brand YOU, Successful Blog Tagged With: bc, blog-promotion, brand-niche-marketing, business-blogging, Customer Think, customer-relationships, personal-branding, strategic-naming

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