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Is Your Promise Irresistibly Attractive to Your Customers?

June 24, 2009 by Liz

relationships button

As business moves on line, less and less of what is offered is “one size fits all.” Customers like you and me have developed a taste for what helps us express our individuality. The more a business or a blog seems to “look and feel” like me, the more likely I am to stick around and explore.

What does that mean to an online business now?

Build a Promise on Values

We are a fascinating species. When we don’t know where to go, we’ll go where everyone else goes. But give me a valuable reason to come to you, and you’ve made a customer –- a reader -– possibly a friend forever.

It’s likely that our customers will look a lot like ourselves. People gravitate to people who think as they do. In fact, we think people who think as we do are smart, and those who don’t are difficult uninformed or unable to “keep up.” Naturally our best customers will share our values too.

What we value is what we’ll fight for, what we’ll put our head, heart, and time on the line for.

Build a promise core on values to attract customers who love your business as much as you do.

  • Define one or two core values for your business. Call them your value service niche. Make it your place to stand. Saving time with a smile could be one. Worrying your work into art could work. Play to your strengths and passions. Do what you value better than anyone else.
  • Find out everything about the customers who value that too. Fall in love with every one of them. Figure out how to crawl into their skin and see what they think, feel, and experience. Know their dreams and their wishes. Find their needs and desires. Learn to predict what they’re not saying.
  • Define your your work through your customers’ world view. Design everything they see to look like them. Choose your words to sounds like they do. State what you stand for in promise of a few words.
  • Write that promise everywhere your customers look.
  • Deliver on it every time they meet you.
  • Use that promise to test every decision, every product and service your business offers.

Core values define what you and your customers put above everything else. When they’re aligned and out loud, they are our voice and an irresistibly attractive message.

What core values do you share with your most loyal customers?

You’re only a stranger once.
–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, taglines, value proposition

25 Outstanding Links to Help You Write a Compelling Tagline

August 7, 2007 by Liz

An Internet of Taglines

insideout logo

Writing a tagline can seem an overwhelming task. How do you pack all of that promise into four or five simple words that will resonate with the folks you want to reach?

I discussed the strategy behind taglines yesterday.

3.2: Three Steps to a Killer Tagline that Customers Pass On

To fill out the information, I thought I might reseach what some other folks are saying. Here’s the best I found from around the blogosphere. They are 25 to add to the one I wrote yesterday.

  1. Several Links and Information worth exploring: Channel 9 Tagline/Strapline Contest!
  2. Tag Lines Can Make Or Break Your Advertising
  3. A Good Tagline Is A Terrible Thing To Waste
  4. Wag the Tagline – The Rhetoric of Brand Messaging
  5. Tag, You’re It: Benefiting From a Memorable Tagline
  6. The Phrase that Pays- Creating a Tagline You Can Take to the Bank
  7. Tagline – your brand mantra
  8. How a Great Tagline can Help your Business
  9. Drew McLellan: Is a Tagline Part of the Brand?
  10. Does this Tagline “Get it Done?”
  11. That’s not a tagline!
  12. Taglines – Why Your Brand Needs a Tagline
  13. Got tagline? Arrrggghh!!
  14. Tagline Basics
  15. Are You Tagging? Create a Successful Tagline for Your Business
  16. Zzzzzz…Oh, was that a Tagline?
  17. Create a Winning Tagline: The Best Column You Can Get for a Box of Chocolate
  18. Playing with some homeschool stereotypes
  19. The Power of Taglines: Take My Tagline Test!
  20. 1% company ownership for a tagline
  21. Software and Other Related Posts

  22. YouTube Digger Tagline Poll
  23. Tagline Randomizer for WordPress
  24. RANDOM TAGLINE MANAGER
  25. Job description of a movie tagline writer: Big Screen, a Few Small Words
  26. How To: Hide Title and Tagline

Sometimes immersion is the best way to get to know how to do something.

I gathered these links as a resource. Everyone needs a different sort of support when it comes executing the vision of a business that customers will see. Find the ones that suit you and take the wisdom you need.

What words will you use to define your promise in a tagline?
Want to test a few? Write them in the comment box here.

–ME “Liz” Strauss
If you’d like Liz to help you find your strategy, click on the Work with Liz!! page in the sidebar.

Related
3.2: Three Steps to a Killer Tagline that Customers Pass On
Strategy: 40 Outstanding Blog Links, Bookmark Carefully!
20 Blog Promotion Guides to Inform Your Strategy
Strategy: How to Get Maximum Benefit from Complex Link Lists
The 5-Point Strategy to a Powerful Network

Filed Under: Inside-Out Thinking, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Inside-Out Thinking, Liz-Strauss, Perfect Virtual Manager, Strategy/Analysis, taglines

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