I won’t go crazy here on scientific theory, but it goes like this. Experiments have shown that each side of the brain seems to work on different types of thinking.
Left brain thinking includes:thinking that is logical, sequential, rational, analytical, objective, and looking at parts. Right brain thinking includes: thinking that is random, intuitive, global/holistic, synthesizing, subjective, looks at the whole.
To say it in other ways, people who prefer left-brain activities deal well with statistics, analysis that drills into data, information, language, and like to build from the bottom up. Right brain thinkers focus on aesthetics, arts and music, big-picture ideas, patterns, geometry, and creativity. and like to build from the top down. Almost everyone does both. Almost everyone has an inate preference.
Most schools are highly left-brain places, focused on academic subjects.
What does this have to do with business? [Read more…]