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Influence: How to Attract Maximum Support for Your Business Idea

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IRRESISTIBLE BUSINESS: Network Building

Ask Everybody

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I had THAT conversation again. You might be surprised how often it happens. It’s basically the same conversation with entrepreneurs, small businesses, and career professionals who have a new idea they want to present to their corporate team. The conversation goes something like this one.

I ask someone what he or she is working on.
I hear about a new product, service, or idea that has that someone truly interested, invested. and intrigued by possibilities.
I ask few questions and get some answers such as:

  • Why are you the best person / team / business to make it real?
  • Who do you know needs this idea?
  • What core group of people will find your idea absolutely irresistible?

Whenever I have this conversation, it’s rare that people answering these questions offer much detail. They seem to know far more of the intricacies and inner workings of their brain child than they do about the people who will actually use it.

That’s not good.

If you’re going to solve a problem, the better you know the people who have that problem the more likely you are to be able to attract those people to you.

Influence: How to Attract Maximum Support for Your Business Idea

Attraction is the power of evoking interest or drawing something to another. Mere exposure can build familiarity, but it takes some compelling similarity — something that reaffirms ourselves and our values — to build a true and lasting attraction.

Start with your existing network. Don’t ignore the people who love you to chase the people who are ignoring you. Find your first support in your existing network. Look at the people right next to you, they’re the people you have already attracted.

To build the deepest influence build out your business idea, product, or service by starting with start with what has attracted other people to you on the deepest levels — your core competencies and values — to what you want to see happen — your business idea, product or service.

Use the first question to qualify your business idea.

Why are you the best person / team / business to make it real?

  • Know your value. Who are you with respect to your business idea? What competencies, skills, and talents qualify you?
  • Know what attracts you. What about this idea attracts you emotionally? Just because you CAN do something doesn’t mean you SHOULD.
  • Be invested. Why would you choose this idea over all others as where you invest your time?
  • Identify your unique attractiveness. What unique value and values will you bring to making it real?

Use the second question to qualify your core community.

Who do you know needs this idea?

  • Know who already values your competencies, skills, and talents. Who in that group will be most interested in what you’re doing? Who knows others who would be interested? How does your idea solve an important problem for them? How will you get their best thinking?
  • Know what attracts them. What about this idea will attract them emotionally? How seamlessly does it fit what they’re already doing?
  • Be worth investing in. What unique value and values will they see? How much time / money / resources are you asking? What’s their payoff for participating — what makes their work / life easier, faster, more meaningful?
  • Identify their unique attractiveness. Who in your network will increase the attractiveness of your idea by participating? How will you identify them?

Use the third question to combine the first two and refine them into an irresistible offer.

What core group of people will find your idea absolutely irresistible?

  • Name and claim your core group. Maximum support stand on deep relationships. 12 apostles can do more than 1200 subscribers. Who are the 20% who will give you the 80% of your support always? Who will spend the most time / money / resources on this idea? Focus there. Build your first offer to show you know them deeply.
  • Raise the value in your value proposition. What does your core community love most about your idea? How can you enhance that, refine that, and deliver it more seamlessly?
  • Lower or remove the irrelevant details. What does your community not care about or find irritating? How can you limit that, lower that, or remove it completely?
  • Be uniquely satisfying. What would delight and surprise your core community? How can you introduce something only you might add to the idea that would uniquely satisfy the community because you know them so intimately?

Keep the community in the process. Constantly talk to people about what you’re thinking and seeing. Ask them if they’re having the same experience. Whenever community members offer valuable insight, think of ways to bring them closer to what you’re doing. Encourage your fans to ask their friends what you’re wondering. Tell them how you’d like people to think of you and ask if that’s what they’re saying about you. Solicit their suggestions, insights, and corrections.

None of us can be inside and outside a system at the same time. As you stay inside the thinking on your idea, product, or service, find ways to share what you’re doing. Invite your influence network or community bring you news of what they’re seeing. That outside point of view will raise their investment and prove your assumptions.

The closer you get to your community, the closer they’ll be to you.

And that’s irresistible.

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

25 Signs #yourenotreallyontwitter

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Twitter Is Pencil and Paper

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Don’t get me wrong. I’m a first grade teacher. I see Twitter as a 21st Century version of pencil and paper. I do believe that we can invent millions of ways to use paper and pencil. No rules are the right way to use it … draw, write, scribble, make circles over and over, be a poet, be a novelist, make a journal. Twitter is just as open and flexible.

I’ve never been one for rules.

What prompted this list was not a rant.

Here’s what happened.

About a week or so ago, on a Saturday, I was going through the people I follow on Twitter — people I’ve met at events, people I’ve talked to on Twitter, or people who follow me that I follow back. Over the course of a few hours, I reviewed 61000+ accounts to find those who were no longer active. I started by sorting out those who hadn’t tweeted for 90 days or longer. Then I started looking at their tweet counts — some tweeted less than once a day. That’s less than 365 tweets in a year!

As I was deleting the Twitter Quitters, I started thinking of people — some of them on TV — who say

  • “I tried Twitter and I don’t get it.”
  • “No one would talk to me.”
  • “It’s stupid and silly.”

or things like that. Which led me to think, they weren’t really ON Twitter, meaning some people leave Twitter before they figure out what all of the excitement is about. They never get the Twitter experience. And that happens because they approach thinking it’s supposed to be something different than conversation.

And at some point memories of Jeff Foxworthy’s litany of ways to tell “You’re a Redneck” popped in my head and I was suddenly channeling him and tweeting with the hashtag #yourenotreallyontwitter and some folks joined in.

  1. If you average less than 1 tweet a day, #yourenotreallyontwitter
  2. If you haven’t tweeted since 2011, #yourenotreallyontwitter
  3. If you never tweet about anything but yourself, #yourenotreallyontwitter
  4. @mikeyb95 pointed out: If you haven’t connected 2 total strangers #yourenotreallyontwitter
  5. If your avatar is still an egg 6 months after you got here, #yourenotreallyontwitter
  6. @jfouts noted: If you don’t reply to mentions. Ever. #yourenotreallyontwitter”
  7. If your avatar is a picture of someone else, #yourenotreallyontwitter
  8. @ValaAfshar added: If you use twitter as a megaphone, instead of a telephone, then #yourenotreallyontwitter
  9. If your only follower is an account you also own, #yourenotreallyontwitter
  10. If someone else tweets for you, #yourenotreallyontwitter , they are.
  11. @Tivitamivita added: If you never tweet about anything but #social media bla bla, #yourenotreallyontwitter
  12. If you’re only talking to certain people because you know it will raise your klout score, #yourenotreallyontwitter
  13. @MaureenAlley contributed: if all you tweet are Pinterest-only tweets #yourenotreallyontwitter
  14. If your every tweet is 1 link and 9 hashtags, #yourenotreallyontwitter
  15. If you think of your follower group as your “list” my guess is that #yourenotreallyontwitter
  16. @CraigFifield cited: if you tweet a large % of famous quotes #yourenotreallyontwitter #youareactuallyboring
  17. If your last 40 tweets went to strangers you don’t follow and all say “buy from me,” #yourenotreallyontwitter , you’re a spammer
  18. @Theatresaurus made the observation that: if you think you know the rules of twittering #yourenotreallyontwitter
  19. @erin_mcmahon threw in: If you think you can make one-size-fits-all rules about what it is to be on Twitter, #yourenotreallyontwitter
  20. and I replied: and if you think there aren’t any rules #yourenotreallyontwitter — treating people like people counts here too. 🙂
  21. @CarltonHawkins remarked: If your every tweet is 1 link at 9 hashtags, #yourenotreallyontwitter
  22. If you only ask for retweets from famous people #yourenotreallyontwitter
  23. @mikeyb95 stated: If I can’t learn about you from your bio #yourenotreallyontwitter
  24. And finally, if you unfollow someone as soon as they follow you back …. #yourenotreallyontwitter but you already knew that.

    25. And one for those who already know all of those –

  25. @NarissaTweets reminds us: If you’ve never made a #TwitterTypo #yourenotreallyontwitter

    26. Now of course if you have a Twitter account and a password that hasn’t been hacked by a phishing scam link you clicked in an AutoDM discussing the nasty things being said about you, you’re probably on Twitter.

    What I hope is that you’re talking to folks, finding great content, learning things you wouldn’t find anywhere else, and building a neighborhood on the Internet that reflects you most uniquely and doing it just the way you find right.

    After all my Twitter isn’t your Twitter and you get to pick. 🙂

    But I hope you won’t be a Twitter Quitter until you find out what it could be about.

    Be irresistible.

    –ME “Liz” Strauss
    Work with Liz on your business!!

What Twitter Talk Is Good for and What It’s Not

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Twitter Talk is great for a fast moving volley around a narrow idea or collecting the opinions of a crowd. But the very speed and compactness keeps the rich and telling details out — the details that explain why and how. If an idea or a problem takes exploring or discussion, Twitter doesn’t measure up.

If I’ve made assumptions about you, the message I get won’t be the one that you sent. If we use language differently our communication can go woefully wrong.

Sometimes whole conversations are important

  • to get something done.
  • to clearly state a position.
  • to define a project and outline expectations.
  • to participate in a negotiation.
  • to coax, cajole, or romance.

and in many other situations.

Twitter doesn’t do whole conversations well. Nuance, clarification, details all require more than 140 characters. Such interactions require fuller conversation. Fuller conversation needs other tools.

Where do you go when Twitter needs to change to a fuller conversation?

–ME “Liz” Strauss
Work with Liz on your business!!

I’ve spent a couple of days on Twitter. Actually too many to count. My first tweet was March 16, 2007 and

Create New Business Connections Using Twitter Less than 30 Minutes a Day!

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Grow Your Business

This article first appeared on Amex Open Forum

If you produced the world’s most enticing business networking event, who would you invite? Certainly we’d all want people from our own industry – vendors, partners, stakeholders, employees, customers and clients, even competitors – people from all over the world connecting and sharing what they do and how they do it.

Information and connections invaluable to creating more opportunities for any business … but taking advantage of all of the possibilities at a huge event — finding the best strategic matches to your business — is clearly impossible to do. After all, such a gathering would involve thousands of great people (and likely a few who aren’t so great), and you’re only one you. In the few days at any live event, it’s not possible to explore a serious business relationship with every person who might strategically help you grow your business. And the cost in time and resources to attend more than a few events a year limits that ability to connect even more.

That’s what has made Twitter so popular. Twitter has become the World’s Largest Networking event and you can sign in to connect and build relationships that will grow your business simply by investing some quality time every day. Here’s how to get started building that Twitter network in as little as 30 minutes a day.

  1. Decide who you are. Twitter is about people of like minds and like values connecting to share what they know and to find ways to work together. To attract the people who meet that criteria for you, you have to be clear on your values, clear on who you are, and clear on what you have to offer people who might want to work with you.
  2. Choose a great profile pix. Your Twitter profile is your calling card and the first place people look when they want to know more about you. Think about the vendors, partners, stakeholders, employees, customers and clients, and even competitors you might want to talk with and learn from when you choose your profile picture. Make it a picture that reflects a real person that those real people will want to get to know.
  3. Make your bio more than a pitch. Read a whole slew of Twitter bios. Which ones make you interested in the people they represent? Say something in your bio that makes me want to know more about you and be sure to include a link to where I can find that “more” if I do.
  4. Search for like-minded people and follow them. Many tools can help you locate the people you want to follow. Make a list of key words that might identify the people who are a good match for you. Job titles, issues, and trends make good key word searches. Some tools to start finding people to follow might include Twitter’s own search box, Listorious.com, and a “who to follow on Twitter” search on your favorite search engine.
  5. Check who your followers are following. When you find and follow someone who knows your industry and also knows Twitter. Click through to see who that person is following. Read their bios and decide whether you should be following those people too.
  6. Listen to the people you follow and add value to their conversations. Watch what the people you follow do that you find worth imitating. Most influential Twitter folks talk directly to other people and make their message about the people they’re talking to. If you want people to listen to what you’re saying, speak in their language and make the message about them.
  7. Curate Attractive Content. Read the online publications that the people you want to attract and connect with would be interested in. When you find a great article, share the title, share the link, and share the @Twitter name of the author if you can find it. Everyone enjoys it when someone passes on their work. Many writers watch their Twitter “mentions” to see who has talked about them. It’s a great way to make relationships with them.
  8. Start slowly. Show up at the same times every day. With 15 minutes in the morning around 7am and 15 minutes in the evening around 4pm or 7pm, you’ll start seeing the same faces show up in your Tweet stream. and relationships will naturally happen, if you simply reach out to the people who care about the same things that you do.

Though Twitter can take more time than anyone might be able to afford, if you invest 30 minutes a day for a month, you’ll begin to get or extend invitations to share an email or a phone call about working together. Then, you’ll know how Twitter has come to be the world’s largest networking room inside your computer.

–ME “Liz” Strauss
Work with Liz on your business!!

Bid for the Presidency…Tweeted? What Does that Mean to YOU?

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Guest Post
by Riley Kissel

On May 11th, House Speaker Newt Gingrich announced he’s running for President of the United States. According to CNN, he officially announced his intentions to run via the popular social networking site, Twitter.

Anyone who takes their online marketing seriously needs to pay attention to the 2012 election starting now. Political action at the national level was always executed with the intent to cast the biggest net possible, similar to business advertising, but those tactics are changing. In traditional politics the customers transcend all market “types”. There’s a particular focus put on the means to reach everybody all at once through television or radio, because votes can come from anyone, kind of like how money can leave anyone’s pocket and go into your business. But today’s political arena is focused on strike force access to niche markets through social media, with the expectation that these strikes will go viral and the effort will be more cost effective than alternative mass-media means. Your entrepreneurial arena is undoubtedly the same.

President Barack Obama is estimated to raise $1 billion dollars for his re-election campaign. This number is unprecedented in presidential politics, but it won’t be for long. President Obama’s comparatively enormous war chest is the result of his presidential efforts back in 2008. Obama was the first national politician in American history to utilize the power of social media and social networking effectively. Nearly half of that figure was attained through donations of $200 or below made online. It wasn’t that Obama pulled the right strings, it’s that his team saw the possibilities of these online marketing techniques when opponents hadn’t yet. Never again will a serious presidential contender not have Twitter and Facebook accounts.

What about You?

Consider then, what this says about the future of social media marketing as it applies to your business. I’m assuming you don’t have presidential ambitions, but you can still relate. If no competitor is Tweeting or updating a Facebook status, why aren’t you? If they are, you need to right away. It’s going to be hard to compete against someone who can instantly notify their customers of sales when all you have are weekend coupons. Find an online marketing consultant who can help you get started. Once you’re active in social media, it’s time to utilize it effectively. Big announcements need to be made on it. Subscribe to competition and do a little (perfectly legal) espionage. These are important tasks to achieve when you’re getting your social network foot in the door, and consultation will help.

Television was perhaps the most important communications invention of the last century. People often forget that it wasn’t until the Nixon-Kennedy debates of 1960 that the world began to understand the potential of its power to influence and persuade. The Internet will no doubt be the most important piece of communications technology for at least the first half of this century. Don’t wait to let its power start working for you.

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Riley Kissel is a freelance writer who covers many industries with style. You can find out more about him at RileyKissel.com

Thanks, Riley, for simply showing how great thinking has built great success.

–ME “Liz” Strauss
Work with Liz on your business!!

How To Socially Date Customers.

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A Post by Matt Krautstrunk

We all know how important customer service is to your long term success as a business. You probably don’t need a briefing on that, so I’ll spare you the lecture on why the “customer is always right.” However, what you probably haven’t realized is the fact that customer relationships are becoming more fragile.

 

We all remember the days, going to the local grocery store with our parents, and having the employees greet us by name. Loyalty is a wonderful thing; however something seems to have changed since the 50’s. Customer relationships aren’t what they used to be, they are becoming more fragile than ever. As businesses strive to create relationships it seems one negative experience can cause a breakup, according to Social Media Paige, “negative online shopping experiences result in brand abandonment. Smart consumers are very unforgiving.72 percent said they would share a negative online experience with friends and family. Another 70 percent said they would turn to a competitor as a result.”

Many managers also fail to realize how important social media is to their customer service. Whether you are trying to attract new customers or keep existing customers engaged, having a social presence gives your company a platform to reach your audience. I think businesses who try to “date” their community are able to retain a higher percentage of customers for life.

Link Multiple People To Your Businesses Social Account. Putting your PR, customer service and sales people on the same account, not only improves your reach but integrates your customer knowledge. Say for instance you only have one PR professional running your Twitter, he/she may not realize who they are actually speaking with. Having an integrated internal social media account improves your communication strategy by leveraging knowledge across multiple units. A good idea would be to add email contacts to your social networks from multiple accounts within your business. You can use your salespeople’s, marketing department, and anyone you deem fit’s email address book to upload their contacts and follow them.

Although it’s important to integrate your internal departments on social networks, make sure they understand their roles. Have your sales person answer all sales inquiries, and all customer inquiries be handled by customer service.

Build Loyalty. Building loyalty is essentially taking your customers on dates. Keep your community engaged, active and excited about your brand. When the spark dies, you are much more willing to have a tragic breakup. Do this u

Solve Simple Problems Transparently A major advantage of conducting your customer service on social media is the fact that everything you do is transparent. Other followers will see your activity and you generate good PR for every issue you’ve solved. Don’t limit yourself on these platforms; figuring out how to work in social in to your strategy will help you keep your date for longer.

Keeping a customer for life is one of the most valuable things any business can ask for. We all know that 80% of business comes from 20% of your customers, so it makes sense to make sure that these people are happy to the fullest extent.

Matt Krautstrunk is an expert writer on postage meters based in San Diego, California.  He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions at Resource Nation.