Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

The Twists and Turns on the Road to Publishing

October 4, 2013 by Rosemary

By Tiffany Matthews

The road to publishing is never easy. Although the road to becoming a published author has become shorter, writers sometimes have some some issues–including internal ones–that they need to overcome first. You don’t become an author overnight, but if you take action, you can narrow the distance between you and your publishing dream.

Overcoming the Self

Many a writer has felt this lack of confidence or a fear of showing their work to other people. They sometimes feel that their works are too intimate, a too raw reflection of themselves that they are not prepared to expose to the world. This could also be an “ego” thing, with the writer thinking his work is a masterpiece, and so he is unwilling to know the perspectives of other people. This type of closed-mindedness won’t help you grow as a writer. You have to learn how to step out of your comfort zone and learn to listen to insights from trusted fellow writers. If you do want to publish your work and become an author, you have to overcome this internal hurdle and be ready to bare yourself to criticism. It’s true that as wordsmith you may have your own style of writing, but you must also be aware that there is always room for improvement; therefore, you must always strive to continue honing your skills.

Exploring Independent Self-Publishing

The internal hurdles should always be the first ones that writers should overcome. After that, it all gets a little bit easier. When I said that the path to publishing has become shorter, I wasn’t kidding. Traditional publishing is not the only medium for you to become an author. There are many self-publishing companies that can help you accomplish your dream. The simplest and cheapest publishing package would probably provide you with some basic marketing. However, when it comes to specialized marketing like participation in book fairs, it might cost you more. There are ways where you can market your book without having to cost you an arm and leg. But it’s going to take hard work and perseverance.

If you don’t have the capital to invest in self-publishing companies, you can still publish your work at no cost through CreateSpace, a self-publishing service by Amazon. This service allows any writer of all genres from anywhere around the world, regardless of experience, to publish their work for free. It’s fairly easy to get started as long as you follow the steps. You’ll also need 3 things to get started: your manuscript in DOC file; a book cover image which should be in JPG, and a vision of how you want your book to look (this includes the format and the color of the pages). If you don’t have an image for the book cover, you can opt for one of the ready-made templates available. Choose the guided setup in the control panel when setting up your book project so that you can breeze through the process.

An Indie Stepping Stone

Independent publishing is a great way for authors to start out especially when they don’t want to waste time waiting on literary agents or publishers to give the go signal. In fact, many self-published authors’ success have put them in a better position to negotiate traditional publishing deals. But before that stepping stone can materialize, you have to do a lot of heavy lifting first. Not only do you have to take care of editing, you also have to do the brunt of your own marketing. This, however, means that you are in control and you get to call the shots.

When your hard work pays off in sales and a traditional publishing house comes knocking, you now have the ability to negotiate better terms including a bigger chunk of the profits and retaining certain rights to your books, like the ebook version. Before you sign any contract, however, you should read it thoroughly. A lawyer can help you spot loopholes and certain clauses that might not be in your best interest. If you are worried about expensive hourly fees, there are legal services providers like Legal Shield that offer monthly subscriptions at an affordable rate. Never sign anything without consulting legal help so that you can have protection.

Destination: Published Author

There are many routes you can take to become a published author. It doesn’t matter which you choose as long as you keep moving and doing something to accomplish your publishing goals. Waiting won’t get you anywhere. But taking action will take you one step closer to achieving your dream of becoming an author.

Author’s Bio: Based in San Diego California, Tiffany Matthews is a professional writer with over 5 years of writing experience. She also blogs about travel, fashion, and anything under the sun at wordbaristas.com, a group blog that she shares with her good friends. In her free time, she likes to travel, read books, and watch movies. You can find her on Twitter as @TiffyCat87.

Filed Under: Successful Blog, Writing Tagged With: author, bc, self-publishing, Writing

Get your Blogging Zest Back

September 5, 2013 by Rosemary

Are you still zesty?

get your blogging zest back

When you first start blogging, you are like a kid in a candy store with a million bucks to spend. Ideas flow readily, creative juices are on tap, and the world is yours. Who knows how many shares your next post will get? Maybe you’ll hit the bigtime and huge brands will knock on your door to advertise. Maybe you’ll get a book deal!

Time passes.

Many posts are written.

Daily demands start to distract you from your initial excitement.

You go three weeks with no comments.

No book deal yet.

It’s been a year or so, the magical tipping point, right?

Where are all of my readers? Why doesn’t my Google Analytics page view chart look like the Himalayas instead of a flatlining heart patient?

Stop the shame spiral, and stop torturing yourself.

How to Get Your Blogging Zest Back

Take a short break

Maybe you’re posting too frequently. If you are pushing to crank something, anything out several times a week, and it’s a chore, consider scaling back to once a week, or even every two weeks. If you need to get more drastic, tell your readers you’re taking a sabbatical of one month and stop blogging for a while. I promise the world won’t end.

Go someplace weird

Maybe it’s time to get out of your rut. When is the last time you tried something new, or went to a strange location? Stimulating our senses or intellect with new experiences is a great way to get a jolt. Take a road trip, go skydiving, start the cold shower regimen recommended by Julien Smith…anything that shakes up your world.

Have an at-home retreat

You know those corporate retreats where everyone does the trust exercise? You can do that for yourself. Set aside a weekend, or a couple of work days to focus, and revisit why you started the blog in the first place. What made you say, “I’m going to be a blogger?” Write down your reasons, and keep them handy.

Pretend you shuttered your blog

How would you feel? If it’s relieved, then it might be time to actually do it. Blogging should be joyful and rewarding. If you’re doing it right, it’s an outlet, not a draining slog. In fact, ask yourself if you would keep blogging even if no-one was reading it. That’s where you need to be.

Get an outside opinion

Talk to your friends or colleagues who have read your blog. Ask them why they read it. Do a quick survey of your readers (even if that’s only a small group of people) and find out what they think. You might find out that your writing is inspiring people. A lack of comments doesn’t mean a lack of impact. Read this amazing story about the power of 5 blog readers, if you don’t believe me.

Write for the trash can

Maybe you’re trying to live up to a blogging ideal that’s unrealistic. Take the chains off for a while, and just start typing. Write as if no-one will ever read it (hey, you already think no-one’s reading anyway). Get all of that stuff out of your head and onto the page, and then sort it out later. Sometimes a loss of zest is simply coming from an out-of-control negative voice. Shut that sucker down and get your groove back.

Share something personal

Even if you’re writing a pure business blog, you can let your human side out. Maybe you’re having a hard time because you’re trying to put on a facade of “corporate” when all you want to do is run through the sprinkler. Don’t go TMI, but try adding a personal story into your writing and let your community inside. Perhaps that will encourage your readers to come out of the woodwork and share their own personal stories too.

What do you do when you’re feeling squeezed dry?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Photo Credit: Patrick Hoesly via Compfight cc

Filed Under: Blog Review, Motivation, Successful Blog Tagged With: bc, blogging, inspiration, Writing

The Ron Popeil Method of Problem-Solving

August 1, 2013 by Rosemary

My favorite Ron Popeil commercial was always the rotisserie chicken machine. “Set it and forget it!” Who doesn’t want to have delicious, juicy chicken roasting in their kitchen, being basted by a machine?

Showtime rotisserie machine

Stay with me a minute while I equate your brain to that self-basting rotisserie machine.

Your unconscious mind is capable of doing a lot of heavy lifting while you’re going about your daily tasks. According to a University of Alberta study, it’s constantly evaluating whether objects in your environment are helping you move toward your goals or away from them.

Your unconscious can be creative, even while you’re vacuuming or playing golf or filling out timesheets.

So if you’re trying to come up with a new idea, a blog topic, a cartoon, a product design, it pays to “set it and forget it.”

This mechanism is the basis for Think and Grow Rich, The Secret, Oprah’s dream boards, and enough self-help books to fill the Grand Canyon.

But wait, there’s more!

You can try this in your very own home for the low, low price of….nothing!

Step One – What’s Your Problem?

Think very vividly and in detail about the parameters of your problem. Say it out loud to yourself, write it down, describe it to someone else. Just define what you’re trying to solve (perhaps you’re just looking for a great blog topic).

Step Two – Go About Your Business

That’s it. Totally forget about your issue, and concentrate on another task that’s unrelated. Do the laundry, file your taxes, finish that re-branding project, anything that distracts you from the problem.

That’s when the magic happens. Delicious, juicy, rotisserie chicken, just for you.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Content, Inside-Out Thinking, Motivation, Productivity, Successful Blog, Writing Tagged With: bc, creativity, ideas, unconscious, Writing

How to Get Customers to Open Your Email

July 30, 2013 by Rosemary

By Mark Saghy

Email is, has, and continues to be, one of the best ways to retain customers. It reminds them you’re still around. It reminds them they need to purchase something from you that they may otherwise forget about. It is often the single greatest way to highlight a new product, promote a new brand, or inform about an upcoming sale or event.

How to get your email opened

A person’s inbox is, for many, a sacred space; for most of us, we check it daily, hourly, or even more frequently than that. The advent of smartphones makes it impossibly easy to stay connected to our flow of email coming through.

Despite the benefits, sending your customers an email can be a very sharp double-edged sword. With the increased ease of email use and access can often come a heightened sense of intolerance about the amount of business or advertising that flows through it.

Even with your most dedicated and loyal customers, there is a fine line between informing them and annoying them. One extra email, one unhelpful or confusing title, one tiny mistake noticed at an otherwise bad time, and bam–that customer has deleted the email without even opening it, or worse–they have permanently unsubscribed from your mailing list.

Here are some ways to keep that to a minimum, while encouraging customers to open as much of your email as possible.

Remember the Value of Quality over Quantity

Clearly, one of the best ways to lose customers is to inundate them with email. Again, a customer’s inbox is their personal space; they don’t want it being tied up with marketing campaign after marketing campaign. Unless the customer has specifically requested to receive a particular quantity of email from your company, it’s pretty safe to assume that you should pick and choose your battles very carefully when sending out a message. Consider the following:

  • Think about why you are emailing-is it a friendly “hello”, or do you have very important news you feel your customers would like to know?
  • When was the last time you sent an email out, and why? Is your message informing them of something new or exciting, or has business slowed down a bit, prompting you to send out a communication?
  • The last time you sent an email, did you check the number of mailing subscribers afterwards, to see if you lost any? If you did, how many did you lose, and what percentage of the total was that?

Each of these questions should be analyzed, a clear answer formulated, and those answers compared with one another. This should typically be done before every email you send out. Remember, you want to focus on the quality of emails being sent, while also keeping a close eye on the quantity emailed over a period of time. Even the best-crafted emails will start being ignored if you send too many of them.

Personalize

No matter how far we have advanced technologically, some of the basic tenets of sales and customer service still apply to the business world today. Even though email cannot create the same kind of in-person relationship that a brick-and-mortar store can have, you can still try to recreate a perceived sense of a personal relationship with your customer. Done right, this can still be one of your most important retention tools.

One great way to help personalize emails is simply to use names. “Dear Customer” is one way to ensure the customer knows you don’t care enough to address them by name-even if their name is sitting right there in your mailing list database. Why not use “Dear Shirley” instead? It’s a simple fix and, presuming there is indeed a database of names, it can be computer automated.

Furthermore, consider having a name in the “from” portion of the email, too. Rather than yourcompany@yourcompany.com, consider using “Paul D. in Sales” or “Maggie, yourcompany.com’s VP”. In addition to encouraging the customer to open the email, doing this makes it sound more personal, more relatable, and less like a standard form letter-even if you send this same exact email to hundreds of your customers.

Keep It Simple, Keep It Clear

People are busier than ever before, and as such, people are more connected to their inboxes than ever before. Mostly gone are the days of walking out of the office and leaving that world behind until the next morning; for many of us, we are expected or required to maintain email communication with our jobs, no matter where we are-including a the dinner table, while traveling, or while watching our kid’s baseball game. Therefore, it is arguably more important than ever to keep the emails you send your customers as simple, clear, and effective as humanly possible.

You will need to use a little bit of psychology here: instead of thinking about the message from your company’s perspective, consider it from the customer’s point of view. Answer the one very important question your customer is often thinking when staring at your email: “why should I open this?” Whatever you want the answer to be, make that the primary focus of the message.

  • Want to pitch a new product? Make the title pop, give as little background information as is needed in the intro, then pitch that product immediately.
  • Upcoming sale? Make sure the customer knows it within the first few seconds of reading.
  • Just checking in to say hi and keep in touch? Do it quickly; skip the fluff.

Keep your email as short as you can, and get your point across in as few words as possible. After you have composed your email, a great way to edit it for clarity is to go back and remove anything that isn’t absolutely relevant or necessary. When possible, bring in a second set of eyes to help with editing and whittling down the language.

Want to share some of your best email tips? Do you have a favorite subject line?

Author’s Bio: Mark Saghy is a marketing executive at ExhibitDeal.com. He is constantly learning and finds joy in sharing his knowledge with the blogging world. You can find him on Google +.

Image credit: http://us.stocklib.com

Filed Under: Checklists, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Content, email marketing, Writing

The Intrinsic Value of Stories and How They Change Lives

June 4, 2013 by Rosemary

By Tiffany Matthews

Why do we tell stories?

In the olden days, stories were told around campfires to pass time and to pass on the history of our people. They were lessons wrapped in myth, meant to teach us about the ways of the world and principles that our ancestors before us once stood for. Today stories continue to be an influential medium especially through clever storytelling.

As children, we grew up listening to and eventually reading fairy tales, only to be told later by adults that these classic tales are not true. Real life is no fairy tale and that we should not believe in happily-ever-after. Neil Gaiman refutes this and has emphasized the importance of stories, even fairy tales, through this statement:

“Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.”

In his children’s book, The Graveyard Book, Gaiman further reiterates the value of stories and how one story can change a person’s life.

“We who make stories know that we tell lies for a living. But they are good lies that say true things, and we owe it to our readers to build them as best we can. Because somewhere out there is someone who needs that story. Someone who will grow up with a different landscape, who without that story will be a different person. And who with that story may have hope, or wisdom, or kindness, or comfort. And that is why we write.”

Another author, Stephen King, confirms the power of stories and how they can influence lives. Writing tales that resonate with readers goes beyond fame or wealth. In On Writing, King said:

“Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In the end it’s about enriching the lives of those who will read your work, and enriching your own life as well.”

Stories allow us a brief respite from the daily pressures of life, an escape into a place where anything and everything is possible. Though these tales may revolve around fictional characters, they reflect the same struggles that we go through and inspire us to overcome these challenges just as they were able to. This is why I agree with Gaiman’s sentiment, that one story could change your life forever.

A story about a woman reconciling with a long lost father may seem ordinary to people, but to one person, it could be the catalyst that would launch him or her on a quest to find an estranged parent. That touching tale could spur you into action and hunt for that missing parent through Facebook, Google+, LinkedIn (this is more on the professional side though), a social database like Mylife.com or whatever means you could find. It could take you on a journey you never expected and discover the infinite possibilities you never considered before.

Stories are powerful things, portable magic that you can share so that others too can find the inspiration they need to defeat–both literary and real–dragons.

Author’s Bio: Based in San Diego, California, Tiffany Matthews writes about travel, fashion and anything under the sun at wordbaristas.com. You can find her on Twitter as
@TiffyCat87.

Filed Under: Successful Blog, Writing Tagged With: bc, creativity, stories, Writing

3 Steps to Finding Your C-Spot

May 30, 2013 by Rosemary

I’m talking about blogging, people.

Your C-Spot is your creativity spot, your happy place, where you feel your flow, mojo, juices, ideas, you get the picture.

Sometimes it feels as though great writing is like lightning in a bottle–fleeting and electric. But I think you can do some specific things to capture the lightning.
Writing is like capturing lightning in a bottle

This is our homework assignment for the coming week.

Step One – Find the Perfect Time of Day to Create

Let’s use a sample writing prompt (in case you need one). Write for 30 minutes on the subject of “what I learned from my first job that I’m still using today.” Liz has written some inspiration for finding your writing voice. When you’re ready:

  • Day 1, write first thing in the morning, right after you eat breakfast.
  • Day 2, write in the afternoon, after you’ve already gotten your non-writing tasks done.
  • Day 3, write just before bedtime, when it gets quiet in your house.
  • BONUS Day, if you normally write during the week, try a weekend (or vice versa).

Take note of how your “flow” feels in each time-frame. Was it easy to write, or did you stare at the screen for a bit?

Step Two – Find the Perfect Physical Location to Create

Using the same writing prompt (substitute your second job), choose three different locations where you can write. Try your dining room table, your desk at work, in bed with your laptop, out on the porch, wherever you feel comfortable.

Did this affect your writing?

Step Three – Add Ambiance for Creative Flow

Some people need to have music playing in the background, and some need to write in absolute silence. Using what you already know about your style, experiment a bit with your writing environment. Light candles, turn the TV off or on, put on noise-canceling headphones, try writing with pen and paper instead of a keyboard…go crazy.

How did that work? Did changing the ambiance change your attitude? Did it spark new ideas?

At the end of the experiment, you can try mixing and matching your time of day, physical location, and ambiance to find your perfect “C-Spot.”

Want to share yours?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Image: Flickr CC

Filed Under: Bloggy Questions, Motivation, Successful Blog, Writing Tagged With: bc, blogging, creativity, Writing

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • …
  • 15
  • Next Page »

Recently Updated Posts

6 Keys to Managing Your Remote Workforce

passion into blogging

How to Build Income with Your Blog

Face Identification a Security Risk?

market business

Five Ideas To Market Your Small Business

9 Reasons To Use WordPress

Useful Marketing Tools That Wont Bust Your Budget



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2023 ME Strauss & GeniusShared