Not Just a Call, but Real Action
You want people to retweet you?
Whatever the action, a retweet, a call to arms, or a race to the finish, enlisting a folks to move in the same direction to follow our passionate action requires that we follow some simple acts of our own. Consider these three steps and and the following equation the next time you want to influence people move to act on your behalf.
The three steps to influencing action are simple, but also harder than they look:
- Give people a big reason — important, urgent, and about teamwork — filled with meaning that is bigger than helping you do what you want..
- Show them how fulfilling the mission will benefit them and make them proud to have been a part.
Request for RT = benefits for Requestor and the requestor’s people.
RT http://mysite.me because we need 100 fans to help our school.Request for RT = benefits the Retweeter and many other people.
RT http://kidzrd.com/ & Get a thank you from a kid who’s learning to read & a link in Reading Heroes ListWhich request would be more likely to move you to action?
- Make it easy to be a part. Whatever the action, hoard the hard labor, and offer the hero parts.
As with any quest in which we want to move people to action …
The rules are fueled by the spirit of leadership — the belief that we can build something important and urgent together that we can’t build alone. It’s our team on a relay race. It’s giving the reason that we want to run the race and are willing invest our best to go for the win.
The math is simple.
Meaningful reason + proud feeling of sharing = a message that goes wide.
It doesn’t take training in calculus to work through this equation. It takes a true sense of humanity and human relationships. Any caring person can get to that.
What do you find is crucial to moving people to action in what you do ?
–ME “Liz” Strauss
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Liz,
Great tips! I love the give-and-take, a key element to successful social networking…
Yet another Liz Strauss post added to Evernote (gonna’ have to give you your own notebook soon). 🙂
-Matt
Liz,
Thanks for that.
Delightfully simple. And real.
Make it bigger.
The Franchise King®
Hi Joel!
Remembering the person is at the other end is often the key to the success of the messages we send. Seems simple, but it’s just as easy to forget. I know. I’ve forgotten it enough.
Liz,
I just love the telling us why to retweet – and then showing us how to do it even better. You rock!
Hi Deb,
We can get stuck in the “what” we want and lose sight of letting folks know the “how” and the “why.” Thanks for pointing that out. 🙂
Liz, maybe it is about building a shared passion for a cause bigger than ourselves. I have seen that embodied in your work over the years I have known you.
I value the way you lead others to significant action.
Thanks.
I have found that simply asking people to retweet is often enough. We sometimes forget the obvious. Just ask 🙂