For me, the best part of the Future of Online Advertising Conference today was the presentation by Chas Edwards, Publisher and Chief Revenue Officer of Federated Media. His talk was both up my alley and filled with synchronicity. Chas spoke about conversational marketing — a topic that Dawud and I had been discussing not more than a half hour previously.
The main points Chas summed up were that we need to follow through on each these tasks to make the most of conversational marketing,.
- Locate your brand. Know it and what it stands for — and stand it firmly on concrete.
- Follow the leaders and look for opportunities to partner with them.
- Find the existing conversations. Add to them. Conversations lead to relationships. Be where things are happening.
- Listen as mush as you speak.
I was lucky enough to have had a short conversation with Mr. Edwards in the hotel visitor’s loungs. I’ve added him to my regular reads.
Do you seek out the conversations about you? Or do you wait for the conversation to come to you?
Sometimes we don’t realized when we make it harder for our customers to talk to us=
–ME “Liz” Strauss