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Critical Skill 2: Mental Flexibility

April 3, 2006 by Liz

Mental Habits

Finding Ideas Outside of the Box logo 2

Just this morning, a friend shot me an email. It asked whether I had time to write up a quick press release. I replied that I probably could and asked the three questions I do to size the time it will take to get the job done.

  • What is it for?
  • When do you need it?
  • Do you have a model for what you want?

I got a response from my friend that was an apology. Apparently my last question reminded him of the press release he had from last year for the same event. He could just brush that off, rewrite it, and use it again.

His habit was to start from scratch on everything. My questions had pushed his thinking.

Flexing Your Thoughts

When I look over the original article for this series, The 10 Skills Most Critical to Your Future, I keep coming back to the idea that mental flexibility might be the one skill that has the most initial impact. This is the crowd pleaser–the hero. Mental flexiblity unbends the bent, unties the knot, and unsticks the stuck. People notice that kind of thing right away.

If you can do that and they cannot, they think you’re really something.

Future Skills

Like it’s name implies, mental flexibility is a matter of being in shape. Flexing your mental abilities isn’t that different than flexing your muscles. Warm up and try them out one at a time. Know your limits and know your goal is to broaden your scope. These are some ways to stretch your mind, to make your thinking more flexible.

    1. Listen to people that you disagree with. Take in their arguments and follow their logic. Try it on for size. Work to see things entirely from their point of view.

    2. Look in opposing arguments for the places where you are in agreement. No two arguments are totally opposite. Find the core of the matter where the arguments are the same.

    3. Try to put two opposing ideas into one picture and make them work together. This works more often than you might think it would. Get to the core of each argument, keep each primary goal in tact, and then look for a way to make a new whole.

    4. Stay in the 30,000 foot view. Don’t get caught in sematics or in details. Words aren’t your friend when you’re looking for flexibility. Words tie things down in a precise detailed fashion. Words can also confuse rather than add clarity–for example, your shade of blue might be more green than mine. If you use many words for the same thing . . . So the blue, azure, sapphire, teal, sky-colored logo would sit here . . ., then you can keep the thinking big picture and flexible.

    5. Give weird ideas their voice. Runners push past the wall. So do flexible thinkers. Let other folks have a chance to share their kookie plans. Try them out. You might decide that you like one a lot.

    6. Make a new habit of questioning yourself. Why am I doing this? Is there another approach? Is this my own thinking or a habit I’m used to? Does this situation call for action at all? The hardest part is remembering to question yourself. Doing it is actually fun. Once you get in the habit, you’ll not only gain flexibility. Your productivity will also go up.

    7. Evaluate every argument. Don’t take anything on face value. People pass opinion as fact frequently, in the media and in person. Many folks just accept such information and repeat it as true–as if they are still in school. Flexible thinkers do not. When someone quotes statistics to you, be prepared to say, “You’re making that up.”

    8. Use your entire brain, not just the logical left. Test things out with your perception and your intuition, as well. Don’t leave any information source on the table. Use everyone else’s brains too. Stretching your flexibility means stretching in every direction. There’s a world of new information waiting to be put together.

    9. Find the humor and laugh some. There is something funny about almost everything, if you open yourself up to it. Give yourself room to laugh, and you might find other ideas come easier too.

    10. Rewrite reality and have a few fantasies. Take that habit of Stephen Covey’s “Change your Paradigm” totally outside of the box. Don’t just make a slightly newer reality–blow your ideas out of the water. Imagine the problem as a dating situation, how would you deal with it then? Suppose it were happening on an alien world . . . and your kids were in charge?

Push your thinking in every direction you can. It doesn’t hurt, and the investment pays off in your ability to think in places where other folks can’t.

Every Company Needs You

Think of your mind as a room filled with drawers and doors, each of which leads to piles and stacks of information that you can access and use. Mental flexibility solves problems when other folks can’t because it allows you to open those drawers and doors to find answers to questions. Most folks don’t have any practice at doing that.

That’s why flexible thinkers get noticed so quickly. They give answers that aren’t the usual ones, and the answers they give are answers that work.

Imagine the impact on your personal brand when folks start seeing you as someone who always asks the right question, gets to the core of things, and fits ideas together. In other words, you have added flexible thinking as a big idea to your personal brand, a core competency of your skill set. It’s one more way to bring the uniquely Brand YOU to the business table.

Flexible thinking is a skill every company needs desperately. Companies can’t problem solve, innovate, or grow organically without it. Why not be the one who shows them does it for them?

–ME “Liz” Strauss

Related articles
The 10 Skills Most Critical to Your Future
Critical Skills 1: Strategic Deep Thinking

Special thanks to: Mental Flexibility for motivating me when I was tired.

Filed Under: Marketing /Sales / Social Media, Outside the Box, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, BRAND_YOU, future_skills, self-promotion, skills_most_critical_to_your_future, strategic_thinking, strategic_thinking_Critical_skil, thinking_outside_of_the_box

Creative Wonder 101 as Promotion and Problem Solving

March 28, 2006 by Liz

Wondering

We look at each other wondering what the other is thinking but we never say a thing.
–Dave Matthews, Ants Marching

Finding Ideas Outside of the Box logo 2

Did you ever wonder the same thing about someone you were with?
Did you ever wonder what the story was behind a song you like?
Do you wonder how some singers get to be famous when they can’t sing?
Do you wonder about things as much as I do?
Are you wondering why I’m asking so many questions?

What Is Wondering ?

Wondering is that sense of awe mixed with curiosity that little kids and imaginative grown-ups get when they see something out-of-this-world unbelievable. It’s the real feeling behind words like awesome, incredible, amazing, stunning, and wonderful.

Wondering is looking at a starry sky and thinking that there are more stars and more universes than you can possibly count, . . . that numbers go on into infinity, . . . that space is a vacuum without any sound at all . . . that the light from the stars can travel days just to reach us. Wondering is trying to get your mind around the idea that biggest jerk on the planet can appear to be happily married with kids who seem to like him–and can have more money than we’ll ever dream of having.

I wonder about everything. I’m wondering right now if you’re going to wonder why I wrote these words, or if you’re even going to read them.

Wondering is a thinking skill. Name a genius who didn’t have wondering as a core competency.

Creative Wondering 101

Creative wondering is opening your brain to the kind of questions you used to have when you were much shorter than you are now. It’s like brainstorming with questions. If you’re looking to solve a problem, wondering is a painless way to get where you want to be. Point your brain in the right direction, and your wondering takes you to a variety of possible solutions.

These are three benefits of creative wondering that make it useful to everyone. It’s funny kids know these things automatically and most grown-ups need to learn them all over again.

  • Wondering works best when you’re relaxed and in turn is relaxing.
  • Wondering is personally flexible. You can wonder into a journal or notepad to capture your thoughts, but you don’t have to.
  • Wondering is mobile, and therefore, it increases productivity. You can do it anywhere. It’s a useful skill for when you’re waiting in traffic or for that doctor who’s always an hour late. Wondering works in the shower. Reading usually does not.

A Warm-Up

If you haven’t wondered for a while, you might be a little tight. Stretch your brain a bit with warm-up questions. Here are a few:

What if? . . . How come? . . . Who was? . . . What belongs? . . . Why did? . . . Who the heck? . . . Who’s idea? . . . Where was I? . . . What’s wrong with this picture? . . . When did that happen? . . . Who died and made you king? . . . What would Brad and Angelina have to say about this? . . . Why him? Why her? Why it? Why now? Why bother? WHY NOT? and What will I do when I win the lottery?

You could write them down and take notes under each one. Go for it, if that’s the kind of wonderer you are. Don’t you dare, if you don’t want to. It’s wrong to take the fun out of wondering. Then you would spend your time wondering why you are wondering . . . That kind of wandering wondering gets you nowhere.

Wondering to Solve Problems

Now you’re ready to start looking at the serious stuff with a new lens of wondering. Don’t let anything off the hook. Question the whole world, like you questioned your parents when you were three years old.

If you need a solution, do some serious wondering about the problem.

  • Wonder why it’s a problem to start with.
  • Then throw that passel of questions in the warm-up at the problem to pull out the bits that you’re not seeing clearly. Obssess over every detail with every possible question you might think of to wonder about. One caveat–exclude questions that illicit an emotional response. Just the facts for now, please.
  • Do at least 5 What ifs? to get to a variety of possible solutions. Skip the What happeneds? until you’ve found a solid solution.
  • When you have a critical mass of possible solutions laid out, challenge them with questions again–more what ifs? and what makes you think sos? A couple of I wonder, if we changed this one thing here, would that be betters? might work now.
  • When you’ve got that solid solution tested with questions, then you can go back to the What happeneds? to make sure that you don’t end up solving the same problem again and again. The answers will be so much less emotionally-laden now that you have a solution in hand or already in process.

Wondering as a Promotional Tool

Personal Branding logo

Wondering, asking questions as pure curiosity can get you to a solution that you might not get any other way. I’ve seen it happen. It is a powerful skill to add to your personal branding brochure-resume. Learning to live with a wondering view will automatically incorporate itself into your branding BIG idea.

To be able to say,

I can lead a team to a high trust environment, where problem solving is open questioning based on challenging assumptions and wondering about possible outcomes.

is an impressive thing.

I repeat. Name me a genius who didn’t have wondering as a core competency. Wondering will lead you to learn things that other folks don’t even think about. That’s a trait of a leader.

I can’t help but wonder what you’re thinking right now. What are you going to do with this information? I wonder how many ways you’ll find to use wondering to promote yourself and your business in the next 15 minutes.

–ME “Liz” Strauss

Related articles
Finding Ideas Outside the Box
Brand YOU–What’s the BIG IDEA?
Start in the Middle 3: Alligators and Anarchists
The 10 Skills Most Critical to Your Future

Filed Under: Marketing /Sales / Social Media, Outside the Box, Personal Branding, Productivity, Strategy/Analysis, Successful Blog, Writing Tagged With: 10_Critical_Skills, bc, blog_promotion, BRAND_YOU, branding_big_idea, creative_wondering, critical_life_skills, personal_brand, personal-branding, problem_solving, resume, wondering

Who’s Reading Your Comments?

March 3, 2006 by Liz

Who’s Listening?

Washingtonpost.com Blog Buzz Article screenshot

You’re looking for a new TV. . . . You’re not certain whether you want Hi-Def or plasma screen. You decide to research it online. You find a few blogs and forums. You start reading, asking questions, making comments about the TV that you have now.

You’re a saavy Internet user. You know that not all you read will be true–that some folks will be talking without knowing anything, and some will be there to just sell you. You also know that what you say will stay where you wrote it long after you leave it behind.

But did you know that sophisticated software could be picking up your comments, evaluating them, and sending that information back to the manufacturer? Blogging, list serve, and forum comments have become a predictor of consumer trends.

The comments are particularly valuable for measuring customer sentiment because they’re gut-level and spontaneous. “Internet word of mouth is extremely important,” said Steve Rubel, a marketing expert and senior vice president at Edelman public relations. “You see what the most vocal consumers have to say about you and about your competitors — and they’re saying it without necessarily knowing you’re watching them.” –from Washingtonpost.com Blog Buzz Helps Companies Catch Trends in the Making, March 3, 2006

It was inevitable.

Nielsen Ratings? No Nielsen BuzzMetrics

In a merger that took place last week, BuzzMetrics joined with Intelliseek to form Nielsen BuzzMetrics. The new enterprise uses trawling software to collect, sort, and evaluate consumer comments to a level of sophistication that allows an overall rank of positive or negative, with details that to the other way. An example of that might be

I’m totally sold on the new plasma screen by Company K, but I worry about their customer service.

Neilsen Buzzmetrics Pull Quote

Neilsen BuzzMetrics captures hundreds of thousands of comments daily. They are literally tracking word of mouth–well, word of keyword as mouth proxy. The data is sorted, compiled to meet specific job parameters, and trends are plotted for client companies.

What Does This Mean?

As with any new technology, it’s only as smart as the people who use it. As with any data tool, the art is in how you choose to sort and interpret it.

  • This new process could mean that consumer companies will start doing things that need to get done, because consumer issues will come to light.
  • It could mean companies will hear faster and move faster when they have a customer base that is unhappy with them.
  • It could mean that customer service would happen and companies will be more profitable–the economy could improve for everyone.

OR

  • Companies could let the software make decision for them.
  • We could end up with even more “sit-com,” one-size-fits-all consumer solutions than we have already.

What I See

If you think about it, this is hi-tech version of a poll or a focus group and as such, it carries the same values and pitfalls. I can’t help but think about a court transcript that might read like this:

Policeman: May I have permission to search your car?
Driver: Oh yeah, that’s what I want.

Without context, it’s not certain whether the driver’s answer is a “Yes, please do.” or a “Not on your life.”

The leaders who know what to take and what to leave from a Nielsen BuzzMetrics report will make great gains. Those who blindly follow the numbers will be as lost as they were before.

The good news for small business is that trend, if it becomes the norm, provides one more temptation for big companies to be looking in the wrong direction–to be getting overly-involved with discussing the data rather than taking what they need and moving on.

While big companies are playing with this new toy that brings everything down to numbers. Small enterprises can channel their energy into building brands based on innovating and strong relationships with real people–their customers.

Business is relationships not numbers. No matter how you compile, sort, and plot it. If you don’t understand the people who are talking, it’s awfully hard to tell which words are important and which words don’t mean a thing.

–ME “Liz” Strauss

Related articles:
Blogs Aren’t Mini-Websites. They’re Powerful Tools.
Business, Blogs, and Niche-Brand Marketing
Chicago Goes Wi-Fi . . . What Does that Mean to Business?
Marketing Strategy ala Mickey Mouse

Filed Under: Blog Comments, Business Life, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog, Trends Tagged With: Analysis, bc, blog_promotion, business_relationships, corporate_blogging, Intelliseek, nielsen_buzzmetrics, personal-branding, Trends

Dear Niall Kennedy and David Sifry at Technorati

January 29, 2006 by Liz

Dear Niall and David,

You’re both great guys and have only been polite and kind to me. I appreciate the help you’ve given me in the past, and hope you’ll read with the good faith that’s wrapped around it.

I started writing Technorati in August of 2005. It is now almost the end of January of 2006. The original issue has never been resolved. It involved the fact that Technorati wasn’t accurately tracking links to my account and that the count kept getting stuck and links kept getting missed.

Support answered with the usual form emails. Did you know they never get back like they say they will?

Both of you answered with personal emails. They were nice. They also made some movement forward. Nice gestures. Partial fixes. Band-aids as they say.

When I said, “Hey wait! Don’t run away, are you . . .” You were already gone.

I was polite. I was patient. I only wrote every 2-3. It’s my nature to figure people are busy that they have other things to attend to. I know I often do.

Finally, I just asked for an email saying you weren’t going to do anything. I got no answer.

Here’s a screen shot. Please note I post everyday. I also hand ping you.

Technorati ping form

Here’s another screen shot. Please note that Successful Blog had over 180 links and Letting me be had over 175 twice in the past. Then they got put back for no apparent reason. New valid links came. They went up again.

Technorati Account

Would you please give Letting me be . . . the link from problogger from last September and the new one from skippy the bush kangaroo from two weeks ago? I know other bloggers have had this problem.

I blogged twice today about Newsweek in Successful Blog. That was hours ago–trackbacked Newsweek and pinged you. It doesn’t show.

Isn’t 5 Months Patience Enough?

There it is out in the open. Obviously, there must be something I don’t get. Somewhere, somehow, this little kid from the small town has broken some unstated rule. Just what is it that I’m doing wrong? How do I get the superglue off my account once and for all?

Sometimes to be successful, you have to stand up and say something out loud.

Sincerely,
ME “Liz” Strauss

PS. Everyone says I’m the nice one.

Related articles:
Janice Myint at Technorati Is in Customer Support
Janice Myint, It didn’t Work Right
Thanks Janice. Keep Going! We’re with You!

Filed Under: Business Life, Links, Successful Blog, Tech/Stats Tagged With: bc, David_Sifry, Niall_Kennedy, Technorati

No More NoFollow

January 19, 2006 by Liz

I asked Sumeet Jain if I could republish this post of his here, because though I had heard of the issue, I didn’t fully understand it. He was more than happy to agree. I thought it best to include all parts of his article including comments. I encourage you to check out the links along the way for more information and an additional tutorial should you decide remove nofollow yourself. –ME “Liz” Strauss

no morefollow tutorial article and comments

no more nofollow
by Sumeet Jain

Monday, December 19th

If you’re a blog owner, please pay attention. Early this year, Google announced the nofollow value for the rel attribute. This made it possible for blog owners to stop Google from crediting sites comments link to. This was mostly received positively and most blogging platforms picked it up. WordPress, the most popular blogging platform, includes nofollow by default. The logic behind the move is to shut out comment spammers by not rewarding them. Whether or not that’s an effective way to shut them out is not what I care to discuss. I dislike nofollow because it’s antithetical to the web.

So I’ve removed it from my installation of WordPress, and I encourage you to do the same.

Removing nofollow yourself:

Open wp-includes/comment-functions.php.

Find “function get_comment_author_link”
Replace “return = “$author”
with “return = “$author“.
Save and close.

Removing nofollow via plugin:
I haven’t tested any of these, but they’re available nonetheless.

DoFollow

Follow URL

For an detailed explanation of why nofollow is bad, check out NoNoFollow.

COMMENTS

a little birdie named Jem told me,
There’s more to getting rid of nofollow that editing wp-includes/comment-functions.php – I wrote a tutorial on it AGES ago. 🙂 You can find it here: nofollow removal tutorial

i thought about it and responded,
Hi Jem, thanks for the link to the tutorial – nofollow certainly has been around long enough that many tutorials were written. I wanted to wait a bit and see what kind of reception it got and impact it had on the community. It’s sad that the way it was used was simply to stick it in all the comments – like a blanket solution to a very intricate problem.

It might have been nicer if platforms like WordPress were strategic in their use of nofollow. For example, if a blog has moderation enabled, then all comments can at least be shown initially but have nofollow included. I can definitely see a couple uses for it, but it really is unfortunate that the only prolific use of nofollow was to kill linking.

As a side note to others reading this, Jem’s tutorial will remove nofollow for links within the comment as well. For example, the link to her tutorial in her comment above would not have the nofollow value. Some of you may like to maintain that value while others may not.

a little birdie named Jem told me,
“like a blanket solution to a very intricate problemâ€? – I couldn’t have put it better myself.

I don’t have anything against those who choose to use nofollow, although I don’t believe in it myself.. my major problem with it when I used WordPress was that it was forced upon people. Why not have it as an optional feature? Of course, it’s not a problem for me since I coded my own weblog, heh.

i thought about it and responded,
I do have something against those who choose to use nofollow. It’s likely my own ignorance, because I can’t think of why they would use it.

a little birdie named Tauquil told me,
I’m all with you on this one.

i thought about it and responded,
Glad to have your support, Tauquil. I noticed that your blog is one of the few that does follow links. Props to you.

You’ll find this post and the follow-up post here:

This article: no more nofollow

The follow-up post: nofollow advocacy

–Sumeet and Liz

Related articles:
How to Code Accessible Links–Part 1
Blogger/ Firefox–Editing Trap
Blog Construction–What’s Your Function?
Use Bloglines OPML to Find Interesting Blogs

Filed Under: Blog Comments, Business Life, Links, SEO, Successful Blog, Tech/Stats Tagged With: bc, Google, nofollow, nofollow_advocacy, Sumeet_Jain

Blog Design Checklist

December 8, 2005 by Liz

A successful blogger is always asking the question, How does this serve my readers?

To many of us design is the fun and “creative” part of building our blog, talking and tweaking design can take up more time than writing content–if we let it. A checklist can help keep my creativity at uptimum levels and keep my focus on how my choices will ensure my readers enjoy their stay well enough to return again and again.

Blog Design Checklist.

      1. Title and Subtitle: Are they here? Are they clear? Could any reader understand what they mean? Turn off the blinkers, the sliders and slinkers. They distract me when I’m trying to read your post.

      2. Bio: Can I find it? Does it tell enough about you that I feel a connection with the person behind the screen? Did you give me a way to contact you, if I have a genuine reason to? Is there a photo, or at least a visual, there to represent you?

      3. Fonts/Text: Are they readable? Are there too many? too few? Are they in readable colors? Is there moving, blinking, twinkling text to distract me and annoy me? When it comes to color, size, and number less is always more.

      4. Comments/Permalinks/Trackbacks/Email: I expect to find these after the post? Please don’t get creative and make me look all over to find them.

      5. Navigation: Can I find my way around in a glance? Can I find your Classic Posts? Do your links really work? Is it easy to get back to the home page? I don’t like feeling lost.

      6. Sound/Gadgets/Plug-ins: Do they really need to be there? Are you sure they won’t irritate me? When in doubt, take them out.

      7. Technical Issues: Does the blog load fast in my browser? Does it load accurately? You may hate IE but most folks still use it. If you pretend they don’t exist. You can be sure for you they won’t.

      8. Images: Are they clean, clear and crisp? Are the files compressed so they load quickly? Fuzzy pictures hurt my eyes.

      9. Organization: Does the page feel in proportion? Do things seem where they belong? Is there enough white space and a lack of clutter? I like a little room to breathe.

      10. Marketing: Is the presentation of subscriptions, ads, and other marketing integrated into the design? Do ads become too interruptive? Are there pop-ups or pop-unders? Ads that make themselves too annoying will drive me from your blog forever. No pop-ups or pop-unders–they break your trust with me.

Use this checklist to remind yourself not to let too much design creativity take the “fun” out of reading your blog. Then get started. Have fun tweaking.

–ME “Liz” Strauss

And don’t forget the other checklists in the set:
Blog Review Checklist
Editing for Quality and a Content Editor’s Checklist
Checklist for Linking to Quality Blogs
A Blogger’s Personal Narrative Checklist
Checklist for Starting a Directory Listing

Filed Under: Audience, Blog Review, Checklists, Design, Successful Blog Tagged With: bc, blog_promotions, blog_review, checklist, Content, Design, navigation, quality_content, usability

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