August 20, 2013

Pinterest for Business: The Secret to a Picture Perfect Social Media Marketing Strategy

published this at 7:22 am

By Brittany Thorley

Launched in early 2010, Pinterest has fast become an essential tool for social media enthusiasts and creative businesses to share the images they admire, but many businesses still donít include this picture perfect platform into their social media marketing strategy. However, this online scrapbooking site could be your key to marketing your business, boosting online presence and tapping into a brand new customer base Ė with great results!

Why Pinterest?

Pinterest is unlike any social network, and may be a confusing place for people who are unfamiliar with the format. The Pinterest network is built on a series of pinboards, which are used to collect, organise and share the images people love and the things that inspire them. Pinners set up themed boards and pin their own images from websites and blogs as well as share other pinnersí favourites. Pinterest is essentially a great way to exchange links, increase you websiteís popularity and generally spread the word about your business through images. You can also target pinners with specific interests by selecting the theme of your own boards carefully to ensure you attract the right user and interacting, favouriting and liking images and boards from pinners with similar tastes as you.

Getting Started

Itís free and easy to sign up for a Pinterest account but doing it the right way is tricky for many newbies, especially when keeping their business interests at the heart of their campaign.

Make sure you join as a business. Start by using your company name as your account name, add your company logo and provide a thorough description of what your company is all about in the bio. It may also be worth linking in your Facebook and Twitter accounts, giving fellow pinners more opportunities to follow your company, as well as visit your website. Now itís time to create your boards– focus on themes that embody your ethos as a company; for example, if you are a plumber, focus on boards centered around home improvement or interior inspiration to enthuse the pinners who could turn into potential customers.

Top Tips for Pinning Success

When pinning to promote your business, drive traffic to your website and gain the interactions you need to make your company profitable, these tips may just come in handy to ensure your Pinterest campaign is not only business-driven but customer-focused, interesting and fun.

Author’s Bio: Brittany Thorley specialises in business-focused social media management at Forsyth Offices. You can find her on Twitter as @forsythbusiness.

Filed under Marketing /Sales / Social Media | 11 Comments »


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11 Comments to “Pinterest for Business: The Secret to a Picture Perfect Social Media Marketing Strategy”

  1. August 20th, 2013 at 1:46 pm
    | Digiosity said

    [...] Pinterest for Business: The Secret to a Picture Perfect Social Media Marketing Strategy [...]

  2. August 20th, 2013 at 5:13 pm
    Get More Pinterest Followers said

    [...] Pinterest for Business: The Secret to a Picture Perfect Social Media Marketing Strategy [...]

  3. August 21st, 2013 at 4:53 am
    Riza said

    I agree. With the right tips applied, going Pinterest for your business may be one of the best moves you can do. This is best helpful for businesses that can be graphically or visually promoted.

    By the way, this post has been shared on the IM social networking site, Kingged.com for its helpful content. :)
    http://www.kingged.com/pinterest-for-business-the-secret-to-a-picture-perfect-social-media-marketing-strategy/

  4. August 21st, 2013 at 9:49 am
    Sally said

    GREAT blog, being an avid Pinterest fan AND a businesswoman this was of great interest to me. Do you know if it is possible to switch a Pinterest account from personal to business status? When I first started pinning, you could only sign up as an individual. Thank you!

  5. August 21st, 2013 at 9:51 am
    Kim Phillips said

    Am hearing that Pinterest is discouraging pin-to-win contests…?

  6. August 21st, 2013 at 11:02 pm
    Now's the Time to Start Planning for the Holiday Shopping Season | AZ Social Media Wiz said

    [...] Pinterest for Business: The Secret to a Picture Perfect Social Media Marketing Strategy [...]

  7. August 22nd, 2013 at 7:22 am
    rosemary said

    Kim, I found a really great run-down on the rule changes for pin-to-win contests here: http://socialmediatoday.com/massarogi/1491491/pinterest-contest-guidelines-updated-what-you-need-know

    Sally, if you go to business.pinterest.com, and click “join as a business,” there is an option at the top to convert your existing account.

    Hope that helps!

  8. August 22nd, 2013 at 8:07 am
    STEVEN J. FROMM, ATTORNEY, LL.M. (TAXATION) said

    Just started getting into Pinterest so your blog post gave me some really good insights as to how to expand my operations with these new social media. I really enjoy working this but it is quite challenging to find pictures to match tax, estate and business matters. Thanks for your insights and tips.

  9. August 22nd, 2013 at 5:59 pm
    Jules Sloan said

    Thanks for this! I’ve just delved into the world of Pinterest in regards to business. This helps clear some muddy waters!

  10. September 10th, 2013 at 11:09 pm
    A Simple Newbie’s Tutorial on Creating a Superior Accountant Website’s Blog | Hosting Home said

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  11. December 5th, 2013 at 7:01 pm
    Get More Pinterest Followers - HeyGoTo Marketing & Social Media said

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