Starting a new business is both exciting and daunting at the same time. Any budding entrepreneur will likely be full of energy at the beginning and at the same time, scared of any possible pitfalls. […]
Recent Posts
How to Generate Online Leads for Your Local Business
I was thinking the other day about lead lists. Do you remember those? They were lists compiled by marketing or sales agencies, occasionally by individuals, then sold. The idea was to have a huge list […]
How to Build up Your Career by Showing Off Your Uniqueness
You have probably read every online article and magazine tip rundown on getting an employers attention that has been written in the last several years. I know that I have. But I have noticed that […]
How to Know if Your Marketing Strategy is Working
It’s easy to be impatient, but you know you can’t expect to see amazing results from your marketing strategy overnight. Results take time, but as a small business, you don’t have a lot of time […]
Three Strategies for Achieving Business Growth
As a small business, growth is what will make or break you. If you don’t adapt to the current economy and maximize your success, the outlook is very bleak. In today’s world, where a terrifying […]
Build a Foundation that Will Grow with You
Like love, the course of running a successful business never did run smoothly. Chalk it up to the sheer number of variables – on both a macro and a micro level – that a business […]
Should Computers Have Warning Labels – The Disgraceful State Of Computer Safety
Whether we like it or not, the U.S. Government is hell bent to protect us from the bogeyman. From head to toe, food, drink and other enjoyable vice is under incessant attack from foundations and […]
Why Your Company Is Chasing Too Many Bad Sales Leads
Many companies don’t do enough upfront work to qualify their new sales leads. They simply pass every single sales lead through to the sales team, even if the prospect is nowhere near ready to buy […]
3 Lessons B2B Content Marketers Can Learn from B2C Content
Of course, any content produced by businesses, for businesses is bound to be more factual and professional and “safe for work.” There are limits to what B2B marketers can say without compromising their professional image, […]
Old School New School Marketing: Going to the Wisdom Well
Back in the day, marketing your business looked like this: Hang a shingle; join the local chamber of commerce; hire someone to design business cards and a tri-fold brochure … wait for the phone to […]
6 Keys to Managing Your Remote Workforce
Imagine how to manage a team at this office: everyone arrives to the building, has their own parking spot physically sectioned off from everyone else; a walled-off path that leads to their own desk, in […]
6 Tips for Preventing Social Media Burnout
Without sounding terribly over-dramatic, social media burnout is a real thing – and something we should be watching out for. Whether you’re using social media for work or for pleasure: it’s likely that it takes […]
How to Boost Your Digital Marketing Productivity
Digital marketing can be overwhelming: Here are the two essential steps to get it under control: 1. Develop, monitor and defend brand identity When you first enter a room, and no one knows you, you […]
The Simple Guide to Online Referral Marketing
These days, with so much competition online, it’s harder than ever to get your product’s name out there. Simply updating a social media feed or sending out a newsletter just isn’t enough anymore. In response, […]
Watch Your Tone! Finding Your Brand Voice
Whether you realize it or not, your brand has a tone of voice. You may have a hard time identifying it, but you can bet your customers are aware of it. The good news is […]