Many companies don’t do enough upfront work to qualify their new sales leads. They simply pass every single sales lead through to the sales team, even if the prospect is nowhere near ready to buy […]
Recent Posts
3 Lessons B2B Content Marketers Can Learn from B2C Content
Of course, any content produced by businesses, for businesses is bound to be more factual and professional and “safe for work.” There are limits to what B2B marketers can say without compromising their professional image, […]
Old School New School Marketing: Going to the Wisdom Well
Back in the day, marketing your business looked like this: Hang a shingle; join the local chamber of commerce; hire someone to design business cards and a tri-fold brochure … wait for the phone to […]
6 Keys to Managing Your Remote Workforce
Imagine how to manage a team at this office: everyone arrives to the building, has their own parking spot physically sectioned off from everyone else; a walled-off path that leads to their own desk, in […]
6 Tips for Preventing Social Media Burnout
Without sounding terribly over-dramatic, social media burnout is a real thing – and something we should be watching out for. Whether you’re using social media for work or for pleasure: it’s likely that it takes […]
How to Boost Your Digital Marketing Productivity
Digital marketing can be overwhelming: Here are the two essential steps to get it under control: 1. Develop, monitor and defend brand identity When you first enter a room, and no one knows you, you […]
The Simple Guide to Online Referral Marketing
These days, with so much competition online, it’s harder than ever to get your product’s name out there. Simply updating a social media feed or sending out a newsletter just isn’t enough anymore. In response, […]
Watch Your Tone! Finding Your Brand Voice
Whether you realize it or not, your brand has a tone of voice. You may have a hard time identifying it, but you can bet your customers are aware of it. The good news is […]
How to Humanize Your Brand
Have you ever had an amazing experience with a company and taken right to social media to express your feelings? What about a not so great experience? If you have, what were your expectations of […]
7 Tips to Write Stellar Blog Posts
Do you know that only two in 10 of your visitors will read your articles until the end? People don’t have time to waste. They want to find the information they need quickly and easily. And […]
7 reasons why visitors leave websites for ever
When I built my first website in 2003, none of the tools we have today existed. WordPress was a newborn and you had to know HTML! For an entire week, I worked my butt off […]
6 Important Marketing Trends: data Privacy, Real Time Marketing and More
When something can become a trending topic in a matter of seconds, it is important for social media marketers to always stay up-to-date on the marketing trends affecting social media. How to succeed in social […]
How to Evaluate Your Content Performance
It isn’t always easy to evaluate ourselves and our work. Anyone who has created content in any professional capacity has had the experience many times of people responding strongly to a piece you didn’t think […]
How to Add Audio to Your Digital Marketing
2021 has seen an explosion in audio content, especially podcasting. A few factors play into this. The technology to produce quality audio from anywhere is available to pretty much anyone. iTunes has ramped up their […]
Agile Marketing Is Perfect On Twitter
Twitter gives businesses a unique marketing advantage compared to other social media platforms. Internet marketers who know what they are doing love the agility that Twitter provides. I’m pertaining to the unique culture that only […]