One More Reason to Head to SOBCon 07!
Great news!
Andy Sernovitz has signed on to speak at SOBCon 07!
He’ll be giving the luncheon keynote address! Andy will be sharing his insights, his experience, and his fine sense of humor, as well as
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Great Word of Mouth Marketing gets folks’ attention.
He Knows What He’s Talking About
Andy is the cofounder and the past CEO of the Word of Mouth Marketing Association. He has pioneered with the geniuses of marketing innovation to build a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership using blogs, buzz, and word of mouth marketing.
Andy taught at the Wharton School of Business. He has started half a dozen companies. His consulting company, GasPedal, advises TiVo, Ralph Lauren, Sprint, and Kimberly-Clark, among others.
Andy also wrote THE book Word of Mouth Marketing: How Smart Companies Get People Talking. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worldââ¬â¢s most respected and profitable companies get their best customers for free through the power of word of mouth.
I can’t wait. I’ve got his book. I’ve talked to him. He’s incredible.
The word of mouth marketing master.
–ME “Liz” Strauss
Register now! The hotel is selling out!
Great get, Liz – I’ve been reading Andy for a while now – he knows what he’s talking about.
The book is really a must-have for anybody interested in WOM.
I don’t usually buy many books from Amazon – the shipping costs to Australia kill any cost benefits 🙁 – but this was one book I did get.
Hi Martin!
I’ve got the book right next to me! You are so right! All anyone has to do is follow the link to his website and they can see that he’s the real deal in every way.
Cool. You just told me what we’re going to do after we have that drink at the top of the Hancock, or maybe before, we’re going to Borders and book shop. 🙂