Brian is a Social Media Marketing and Digital PR Strategist in Chicago, IL. He helps clients build community around their brand by supplementing traditional marketing techniques with online social media and other online tools. Brian recently returned to Chicago after forming a marketing firm in San Diego, CA. He has been a frequent speaker and media guest where he discusses the latest trends in social media as they apply to business, politics and current events. While in San Diego, Tomkins was a regular TV contributor on KUSI’s “Good Morning San Diego,” hosted the radio program “The Social Media Nation” and was a regular on KCBQ radio. In Chicago, Brian has been regularly published in the Herald News Business Ledger. In 2010 he was featured in the book, “Go Givers Sell More” co-authored by best-selling authors Bob Burg and John David Mann. He has successfully helped authors, businesses, entertainers, organizations, and politicians maximize the effectiveness of their online media campaigns across the country. He received his B.A. from Lindenwood University and his M.A. from Governor’s State University.
To help you gain insight into blending your online and offline marketing and public relations, we’ll be discussing these questions on the chat…
* What exactly is “digital PR?”
* How do you decide whether to pursue a social media or traditional PR effort?
* What are some success tips for beginning a digital PR strategy?
* Any tips for measuring either offline or online PR success?
* What trends do you see developing in digital PR?
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