One of the ways to do this is making sure your brand is current with the times. This means a number of things, most importantly of which is technology. If you’re lagging when it comes to the tech world, you could very well be watching business and money pass you by.
So, how do you make sure your brand is current when it comes to staying up with the times?
Review and React
Start by doing a review of all your business activities, checking each and every pertinent one.
How much emphasis does your company place on technology?
As the tech world continues to change and grow on seemingly a monthly basis, it is crucial that your brand is along for the ride.
One such area is the uptick in mobile sales in recent years, something your business can be capitalizing on with sound marketing initiatives.
As more and more customers continue trending towards browsing and buying goods/services on mobile devices, your brand must be along for the ride. This includes when it comes to customers and their payment processing options.
Is your company doing all it can to make sure customers have a smooth checkout when completing a sale with you?
Secondly, look at how your employees treat not only the customers that do business with you, but also their co-workers.
Running a successful business in 2016 and beyond means having a workplace where things run like a fine-tuned automobile. That means doing whatever is deemed necessary to make the business tick.
Sure, some co-workers will not get along entirely well with other ones, but always emphasize that it is the company which today, tomorrow, and the next day that ultimately comes first.
Don’t Forget the Social Experience
Also review how relevant your brand is on social media.
Face it; not being active in the social networking world in 2016 is akin to not having an ATM card or still using dial-up to get on the Internet.
Businesses with that social media presence stand a leg-up on their competitors for several reasons.
- If a customer isn’t happy with the service he or she received from a business, they’re more apt to tell the world about it on Facebook, Twitter, Google+ or any number of other social vehicles. The last thing you want as a business owner is having your brand talked about in a negative manner. This is one of the reasons having a voice on social media is important for your brand;
- You should also use social media as a tool for your promotional efforts. Your products and/or services essentially receive free advertising when mentioned on social networking sites, so why wouldn’t you turn to these? While you want to go easy on the sales pitches on social sites, you should use social networking to tout why your brand stands apart from others. If you are running special deals for current and/or potential customers, use social sites to broadcast such news. You can even include coupons and other rewards on these pages that consumers can then download for savings;
- You’d probably be lying if you said you never truly cared what the competition is up to. With that in mind, social media is a great means whereby you can learn about your competition. See how they use social media to promote their brands. Do they run contests on their Facebook pages? Do they use their Twitter page to retweet a number of interesting blog posts either from their site or industry-specific to them? Do they have a regular presence on Instagram, allowing them to post images of their products or services? These should all be areas of interest to you as you look to improve upon your own brand.
As you can see, there are many things for you to do in staying up with the times.
When you do just that, it is your business which stands to benefit the most.
Not only are you up to speed on technology, customer intuitions and what the competition is doing, but you show your brand to be relevant in 2016 and hopefully beyond.
Photo credit: BigStockPhoto.com
About the Author: Dave Thomas covers business and marketing topics on the web.