The short answer is no.
Unless your business is broadcasting, you probably don’t need to lose sleep tonight worrying about your “Periscope strategy.”
Periscope is the live streaming app that was acquired by Twitter a few weeks ago. Around the same time, another live streaming app called Meerkat was making waves at SXSW. Both apps use Twitter as the delivery mechanism, and both focus on live video (although Periscope allows you to save your streams selectively).
Another app? Another tool for me to learn? I can hear your groaning from here.
But fear not, I have a roadmap for you.
Why You Might Need to Add Periscope or MeerKat to Your Marketing Mix
- If you are camera-ready and articulate on the fly, and have useful information to communicate.
- If your audience is predominantly on Twitter.
- If your content marketing is already very video-centric.
- If your business involves live events, where a live stream could give valuable insider status to your audience.
- If you’ve mapped out live-streaming content that fits into your marketing plan for the next few months at least. Don’t go in without a plan.
If you don’t answer “heck yeah” to any of the above criteria, then by all means enjoy watching other folks’ live streams, but save your valuable marketing time for things that will add value to your bottom line.
Have you checked out either of these apps? What’s your opinion?