Company culture has a big impact on how your company runs, who works for you and even who stays with you.
Your company culture should reflect your company’s beliefs, its mission and even its employees.
Think about it, those who work for you, represent you and your company. You want the company culture to do the same.
So when you are hiring, do you try to match your employees to your culture? Do you consistently try to improve the culture of your business, to make it more efficient, more magnanimous, and more financially successful?
Often, those finding their spot in the corporate world consider corporate culture during the job hunt.
Remember, the people you are interviewing are interviewing you as well. They want to work somewhere that reflects them, their values, and their goals.
Are You Employees Truly Happy?
The happier someone can be at work, the more successful they can be as well.
Whether you are hiring engineers, writers, attorneys, you name it – they are all looking for a positive work environment and for many, corporate culture can be a deciding factor.
As the following article looks at, let’s stick with our engineer example and think about why many top engineers choose company culture over big names.
And remember, it’s not just engineers, but many potential hires who have a lot to offer.
Look at factors like:
- Pride – You want to create a company culture where your employees take pride in what they do. The more pride and value they have in their work, they harder they’ll work. As an employer, show they are valued.
- Trust – It’s important for your employees to be in a trusting environment. Here they can feel free to share ideas without feeling threatened. The more ideas consistently flowing, the more successful ones you’ll have out there. Engineers, like any other employees, need a trusting place to work and have their best foot forward at all times.
- A place to be themselves – Perhaps your engineers don’t want to have to wear the business attire that your sales people wear. Maybe their hours could be a little more flexible. If your culture allows them to be themselves and not try to emulate everyone else there, they can be more successful.
- Build on what works, let go of what doesn’t – Some things you do are going to be great and your employees will thrive. Others won’t. If you find your culture is more successful and employees happier with less mandatory meetings, let some of the meetings go. If it works for you to have team-building events and you see more success and productivity flowing afterwards, go for it.
You will find that what your company stands for will be reflected in your culture.
It should come naturally because you can’t turn something into what it’s not. If your company’s culture does reflect its values and mission, great hires who fit right in will be drawn to you.
Think about the saying, “If you build it they will come.”
That applies not only to baseball fields, but company culture, too.
In fact, sometimes company culture can even trump those big name guys.
About the Author: Heather Legg is an independent writer who covers topics related to small business, social media and working from home.