The ÂitÂ factor is do you have a sound marketing strategy in place? If you do, youÂre likely reaping the benefits of such. If not, you are probably thinking about how youÂre ever going to get your message out to consumers.
When you stop and think about it, todayÂs consumer gets marketed by a wide variety of brands.
In order for your targeted consumers to come to and stay with you, your marketing strategy must be informational, exciting and something that the competition isnÂt doing.
So, is it time to rethink your marketing strategy?
Always Be Thinking Ahead
In order to keep your marketing game on top, remember these tips moving forward:
- Your audience Â Your marketing game canÂt and wonÂt succeed if you do not have a clear understanding of your demographics. It only makes sense that if you are marketing financial retirement products (IRAÂs, 401KÂs etc.), you should not be solely targeting senior citizens in their 60Âs, 70Âs, 80Âs, and above. Sure, you may find some on the lower end of that age spectrum who are interested in some of your products, but your main audience should be those individuals in their 30Âs, 40Âs and even 50Âs. People in their 20Âs typically are not yet focused on their retirement years, but it doesnÂt hurt to market them some information to at least get them thinking about the day they retire. Those a decade or two older should already be saving money and thinking regularly about being able to retire comfortably one day. Know your audience in order to increase the odds of more sales;
- Your efforts Â Yes, you likely have a busy schedule which precludes you from doing all you want in a workday, but that is no excuse for dropping the ball on your marketing needs. Make sure you set aside the required time and efforts needed to get all your daily tasks done. A typical day should include reaching out to current and potential customers, looking at new campaigns to pitch, networking, and staying on top of your social media game (see more below);
- Your socializing Â While many marketers already have a social media presence, others have been slow to move towards social networking. For those in the latter group, now is the time to get caught up. Whether you use Twitter, Facebook, LinkedIn, Google+, Instagram or any number of other social sites, you need to be active. When you share and retweet worthwhile links from others, you not only increase the eyes to your marketing profile, but you stand to gain some potential new business. It is also a good idea to follow relevant people in the marketing industry (individuals, associations, trade publications etc.).
While there is much more to the world of marketing, take a few minutes to review your current strategy.
If it is lacking in a defined audience, time commitment and a social component, work on those three areas to get your marketing strategy back on course.
Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net
About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO ofÂ Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.comÂ and share insights into advanced SEO.