With only 24 days to go (how come you haven’t signed up yet?) we’ve got a big announcement for SOBCon Chicago 2013.
Liz and Terry have finalized the program, and it promises to be amazing. We knew that great things were in store when the speaker list was revealed earlier this year, but now Liz and Terry have pulled everything together to create one of the best events in the industry. So what do you have to look forward to? (View the full program here.)
Terry and Liz will launch the event first thing Friday morning. As we announced last week, Sean Ogle will lead Block 1: Building Relationships: Turning First Contacts Into Customers and SOBCon alumn Steve Woodruff will introduce the Block 1 Model for your Mastermind session. Following a short break, we’ll get to hear a special presentation from master storyteller Chris Brogan. The morning will wrap up with a Hot Seat Sponsor Session featuring Hawkeye Media and ShareASale.
After lunch (the Summit Event Center offers a fantastic spread), we’ll get back to work with Block 2: Anticipating Response: Let Your Customers Drive Your Strategy. Led by Ric Dragon, you’ll have plenty of material to work with when Carol Tice introduces the Block 2 Model. Once you’ve Masterminded your strategy, you’ll enjoy Angel Djambazov leading a discussion with the brilliant Sonia Simone.
To wrap things up, we’ll close the day with Jeannie Walters’ Block 3: Adjusting Perspective: Seeing What Your Customer Sees. Finally, you’ll have the opportunity to apply what you’ve learned when Jane Boyd reviews the Block 3 Model.
You’ll want to set your alarm for day two because you won’t want to miss a minute. After a get-you-going breakfast at the Summit Event Center, we’ll hit the ground running. Barbara Jones will challenge us to support our customers in Block 4: Connecting Strategically: Support The People Behind The Brands That Help You Thrive. Once Barbara makes her case, Alli Worthington will highlight how you can get the most from the Block 4 Model.
If you’re still not fully awake, SOBCon favorite Steve Farber will energize the room with his memorable special presentation. A Hot Seat Sponsor Session featuring our friends at Yappen will finish the morning.
Following a great lunch (the perfect chance to talk with new friends), we’ll tackle Block 5: Integrating Offers: Identify And Serve Multiple Customers with Diana Mullins. To help you identify your customers, Katherine Burdick will introduce the Block 5 Model. To break up the afternoon, Justin Levy and Tabitha Dunn of GoToMeeting will share a special presentation with the group.
Finally, we bring day two to a close with Block 6: Analyzing Experiences: Capitalize on Customer Feedback. Innovation expert Drew Marshall will guide us through this last session, and Terry will explain the Block 6 Model to help us finish strong.
One of the most popular parts of SOBCon, Give-Back Sunday will highlight the excellent work done by three nonprofits:
- Heifer, a special guest of our Gold Sponsor GoToMeeting
- Girls in the Game
- Speak Your Silence
Mark Carter will host the morning and help us help others.
I know that’s a lot to take in, but I want to make sure you understand how much Liz and Terry have packed into one weekend. You will literally learn more in 72 hours than you have in the last four months. You can’t afford to not be in Chicago and in the room. So I strongly suggest you snap up one of the few seats we have left. See you soon!
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