CEO of Sun Microsystems
I’m sure that Jonathan Schwartz has plenty to do. After all, he’s CEO of Sun Microsystems, traveling the world and talking to the media comes with the job — not to mention running that Fortune 500 company. When he took on the role, people wondered whether he would continue his other role as writer of Jonathan’s Blog.
His answer was a lengthy post that said emphatically, “YES.”
That’s because Jonathan Schwartz, CEO of Sun Microsystems gets what blogging is about. In fact, he takes his blog to the state of the art in corporate blogging. If you’re working with new corporate bloggers or are one yourself, this is the blog to watch.
Jonathan Knows Corporate Blogging
I’ve been reading Jonathan’s blog for a day now, going back a few months. It’s not hyperbole when I say he’s a master at blogging for his corporation. I wrote a post with excerpts that detais this at LizStrauss.com, but I think the main points are worth mentioning again here.
- Jonathan uses his blog to show that he’s human and that Sun Microsystems has a human face. Immediately, whether you know the company as a customer or not, you begin to think of the people who work there.
- He invites his readers to share in the corporate history by telling stories that inspire.
- Jonathan also shows how easy it is to admit when an interaction with customers isn’t working.
He does many other things right. He shows off his employees. Let’s them know that he knows who they are. Let’s them see who he is. Draws readers into the Sun Microsystems experience to be part of his team. It happens so naturally that I found myself wishing I could do business with him, just to enjoy more of the experience.
Jonathan’s blog is powerful public relations and promotion for Sun Microsystems and for Jonathan Schwartz.
The Prototype Business Blog
More and more I think that the most important quality factor in quality content is the blogger. Bookmark this blog. It’s a prototype of what a business blog can be. Okay maybe the posts could be shorter . . . but they don’t really have to.