Guest Speaker: David Armano
The Four Cs of Blogging
Thank you, David!
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Visit Daivid’s blog, Logic+Emotion to experience the intersection of Marketing, Brand Engagement + Experience Designââ¬âwhere passive consumers become active participants.
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Group Discussion . . .
David regrets that a last minute meeting was called at his office, making it unlikely that he’ll be here for a QandA. We’ve still got the insights that he brought to the conference.
So I’ll start with a question. Which of the 4 Cs do you think most bloggers pay least attention to?
During the Virtual Conference today, you can take $100 off registration to SOBCon 07.
David so wanted to be here, but his business called a meeting at the very last minute.
I would say clarity is the one often overlooked. It’s tough to be clear all the time.
I would say Community with Consistency as a close second. I am new to blogging so this is just my intuition.
I might add I am enjoying reading all of the guest speakers. Awesome platform, Liz
Oh – too bad.
In answer to your question, I think it depends on the reader, and the topic. The answer could change.
And I just read Phil’s response. Interesting that I took it from the reader’s perspective.
I would vote for that or consistency – it’s easy to get pulled off track.
Yep, definitely clarity and/or consistency.
Phil,
I’m with you. It’s darm work to be clear. We have one ambigous language.
I just counter balance my lack of consistency with defining my topic more broadly 🙂
Then I can still sleep at night!
Yeah, I struggle with consistency too.
I guess really, the only one I get all the time, I think, is community. Even content suffers sometimes.
Be broad in your definition – hilarious advice Ann…and spot on! A guy’s gotta sleep. Good thinking 🙂
Hi Carma Dutra,
Welcome,
Both community and conistency are up there. Consistency lets us know the blogger is serious about the vision is. It makes us feel smart to know where someone is going before they get there.
Community, well, if you’be been to a blog without one. You know how important it is.
Sandy,
I agree sometimes I care about one more than the other. It’s all about my reason for reading. If I’m after information, community is not so important.
Hey Carma! How are you? So cool to see you here and at my place occasionally! Thanks for adding to the conversations.
Ann and Carolyn,
Conistency and clarity . . . it’s funny. That made me wonder under which C boredom would fit.
Liz,
That’s what I meant… maybe clarity is one I can work on. Sometimes my writing is not complete, but I get it… so I forget to expand on my thoughts. 🙂
It seems the answer of what’s most important must be . . . CONTENT, because no one mentioned it. We all took it for granted. Compelling content will get me to overlook almost any other flaw.
So, do we look to become consistently clear or clearly consistent?
Ah – but I thought of clarity and consistency as attributes of content.
It’s like two of the four (clarity and consistency) enable the other two!
So with clarity and consistency of content we can build a community?
That’s what I’d think! Clarity of purpose too.
So are we ckear on that? 🙂
with a K!!! Didn’t you read Terry’s post?
🙂
I’m going to have to get new glasses, Liz. 🙂
When I see these 4 – in shapes they are posted here – I think of the skilled juggler who holds’em all in the air at once and people enjoy the show far more.
Thanks David, for the visual inspiration to keep up the juggle.
When it comes to community, what ways do you suggest blogs build unique communities – as opposed to numeric pings.
I watch people like whose genuine affection for others is evident and informs their actions in ways that we can sense even through the electronic media, then learn to feel that emotion within myself.
What a great question, Ellen!
According to my stats almost all my readers – every day are new. A really small percentage come back.
(BTW, I love the pictures on MyBlogLog – I always smile when I see those faces there! Makes me feel like i might be getting to know people – Rick – your pic cracks me up!!!!! I love it)
The pictures are the sole reason I started to use MyBlogLog. It makes blogging feel more like a conversation. I recognize faces (and symbols) easier than I recognize names. And it’s easier to focus on an audience when I have a visual of the people in it.
I have to chime in here. I agree with Rick about recognizing faces. It makes it more real to me when I see pictures.
It really is nice to see faces.
Have a nice night guys – I have to run!
Hey Ann,
You can’t forget about your subscribers. I almost did once, but Chris reminded me that they are there all the time.
People with less time tend to use RSS as a way to see what you have written and when there is something they feel the need to comment, they will.
Still Community, only on a different level. 🙂
Good night, Ann.
Oh, Phiiilll,
Even I have to eat once in a while. I didn’t abandon you guys, but I was hungry…
Hello again everyone. I love MyBlogLog – for the faces and the constant reinforcement that someone is reading my blog.
I’d say community, but the other three are very important and can’t be neglected. I’ve learned how community affects blogging. When I first started I was more concerned in providing excellent content with consistency and clarity for my readers. I didn’t really engage with my readers as much as I do now. I discovered it’s very important to imagine a reader sitting across the table and engaged in a conversation with me. I made a plan at the beginning of the year to engage more with other bloggers. It made a lot of difference to my blog.
Char,
I think that must be part of the “community” aspect!?!
Yep. I think so Joe.
Definitely, Joe, for me at least.
Great to “see you here Ann!” Thanks for your answer.
And I smiled when I read your words about the blog log pics. Yes … they’re so cool. I think we are at the initial stages of knowing what an Online community looks like – really:-)
BTW Liz,
Are you sure you want to end on #13?
For those with Triskadecaphobia (is that spelled right?) that could be a problem. 😉
Maybe you could do just one more, say on, Acknowledgement of all the Great Commenters and the Sense of Community?!?
Just an idea, 13 is not my favorite number…
Thirteen is a great number! My birthday is on the luckiest day of the year – 7/13.
Good night all – see you tomorrow night.
Ok Char,
You convinced me… 🙂
Happy belated (by a lot) or early (by not as much) Birthday. :-0
Shhhh…
I forgot to tell you, my B-D is this Thrusday. 😉
I won’t tell you how old I am going to be and hopefully, I won’t mention it again.
No promises. 😉
Char, mine is 7/23. Maybe we can do a virtual birthday thing.
let me make it clear:) methinks it’s clarity especially since the written word is so subject to interpretation by the reader
Additionally, the author might contribute to lack of clarity since they are coming from the “i know what i’m saying” angle. Hmmm was that clear?
GP in Montana
Hi everyone. I’m so sorry I couldn’t be here. My day job has to come first as it pays the bills and supports the family. That said, I am thrilled to see so much discussion around this simple visual.
I will be talking about this in more details at SOBCon. For those of you who can make it, I look forward to meeting you in person!
Thanks for all the comments here. They were great. And food for thought… what if your blog did all four really well?
Oh .. he forgot the 5th “C” in blogging …
COFFEE
As someone new to the blog world, the bloggers I read the most seem to have all 4 c’s moving along quite well.
These people are sharing powerful content in a wonderful community. What a great use of this medium.
Liz, thanks for what you are doing.
Stuart Baker
http://www.consciouscooperation.com
Hi Stuart!
Thank you for saying that. You won’t be feeling new very long if you hang around there.
You’re not a stranger anymore. 🙂