by Patty Azzarello
Motivation is Personal
Money is the easiest and least personal way to motivate people (if you have money). If you donât, you need to get down to the real business of making people actually care about what they are working on.
In any economy, itâs important to focus on the non-financial motivators for three key reasons.
- Those are always within your control
- They work better than money â people work for meaning, not money
- Money doesn’t buy loyalty, it only rents effort
Free motivators that work wonders
1. Remove Uncertainty about the work. The biggest de-motivator you can have is when people donât know exactly what to work on or why it matters. Make sure you keep people engaged in meaningful work, and always connect the dots of why it matters. Just because you are waiting for answers from above, donât keep your team waiting. Never pass uncertainty downward.
2. Communicate a lot, on a regular cadence. Clear consistent communication from above is a magical motivator that so many leaders miss. You get huge points for leadership and credibility when you communicate well. People are always more motivated to work for people they know and respect, than invisible, or checked out leaders. Even if you are not checked out, if you fail to communicate regularly, you will appear to be checked out.
3. Donât guess what people care about, ask them! Personally ask each person that works for you. Youâll be amazed at the answers, and how many things you can do without money that will make a material difference to them.
4. Say Thank You. Create a habit in your organization to recognize contributions. Donât over complicate it with processes, nominations, reviews, and spreadsheets. Just make it clear to your staff that you want to know when anyone in your organization does something remarkable, and then have one of the executives say, âthank youâ.
Iâll talk more about each of these and share some great stories about what really works (and what really pisses people off) in my free webinar: Motivating Without Money, Wednesday, Aug 25.
Patty Azzarello works with executives where leadership and business challenges meet. She has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at The Azzarello Group Blog. You’ll find her on Twitter as @PattyAzzarello