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Comcast Wants To Be Yahoo
AdAge reports on Comcastââ¬â¢s ambitions to become a Yahoo-type portal. The cable giant is beginning to add more online sales people, hoping to capture a piece of the online advertising pot of gold. It is also opening up its Internet pages to its non-broadband subscribers, which quickly doubles its potential user base. In theory at least! Paid Content has a good wrap up of the story, and some pithy observations.
Now with around 10 million broadband subscribers, it is hard to blame Comcast for having portal ambitions. Just as an aside, isnââ¬â¢t portal a throwback of a vertically integrated Internet 1.0 era? How quaint! How old fashioned! Still, I wonder the wisdom of this move, especially since the company is fighting the triple play battle with politically more savvy phone companies. Shouldnââ¬â¢t that be the focus? I think this is yet another example of ââ¬Ågoogle envy.ââ¬Â
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–ME “Liz” Strauss
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