What Makes a Perfect Blog?
When I talk to an organization considering a blog, they often are aiming for a perfect example of the genre. It takes a while to coax them into realizing that perfection isn’t what they think it might be …
- to their product team, a perfect business blog showcases the product features in shining glory
- to their marketing group, a perfect blog is one that gets customer attention and participation
- to their sales group, a perfect blog generates qualified leads for products that sell and stays sold
- to their design team, a perfect blog is aesthetically pleasing
- to their coders, a perfect blog has no 404 errors
- to their lawyer, a perfect blog is far from controversial
- to their CFO, a perfect blog costs next to nothing
- to the CEO, a perfect blog is one that does all of those things
- to their customers — it connects them to people, ideas, and answers.
In that sort thinking, a perfect blog is something different to everyone.
My experience is that we do best when we move thoughts of perfection to paths of connection. People talking to people is what turns a blog into a community.
The perfect blog is code filled with humanity.
How do you bring the human connection into your blog?
–ME “Liz” Strauss
Work with Liz!!