How often does your brand turn to video in order to spread its message?
If the answer is infrequently or even never, then you definitely might want to reconsider such thoughts.
When it comes right down to it, video can do myriad of positive things for your brand.
So, are you ready to give it a try?
Put Your Brand in a Positive Light
Start by looking at what resources you will need to put together not just one, but a series of videos tied to your brand.
One of the necessary resources will of course be someone to shoot the production. The question then is, do you do it in-house or do you outsource such needs to providers like a video production Orlando and others in the business?
If you opt for the first choice, you can save your business some money. In the event you want to outsource the video needs, while you will be spending additional money, you stand a better chance of getting a higher quality video production. That is unless of course you have hired someone (or even a team) of video production experts.
From there, you need to determine what your video message will say.
You may opt to make it rather simple, touting your product or service as the best one out there for the consumer.
On the other hand, you may choose to profile your company itself, including your team of employees.
Lastly, you might go in the direction of a video that demonstrates current happenings in your respective industry.
Whatever the choice may be; put 100 percent time and effort behind it, knowing that you are giving your brand a chance to shine in front of countless eyes.
Another important piece of the puzzle is how you can set your video/videos apart from the competition.
Differentiate Your Brand from the Competition
With more businesses turning to videos these days, it is important in your particular industry that you differentiate your brand from others.
You can do that by not only featuring your product or service, but also one or more of your employees.
Face it; your business probably doesn’t have the depth or financial pockets to go the direction of some more famous brands such as Progressive, AT&T, KFC and others, all of which generally have one character playing the lead role time and time again. That respective character ultimately comes into so many homes (commercials, magazines etc.) that they become a household fixture (at least their image does).
So, how best to feature one or more of your staff and still drive your brand’s message home?
Make sure you have someone on your team that is not only personable, but comfortable in front of a camera.
You probably know as well as anyone else that not everyone in your office is cool and collected when asked to perform in front of others, be it a talk or even a commercial.
Also make sure you to give any video productions you do plenty of social media love.
Just as you would hopefully promote your blog posts and other written initiatives on social networking sites, it is important to do likewise with videos.
There are myriad of sites that can help you with promotional needs, most notably Facebook, Twitter, Instagram and YouTube.
As it relates to YouTube, many companies have opted for this site, a site that has only grown leaps and bounds in recent years when it comes to videos.
You should keep your brand videos short and sweet, getting your message out without putting the viewer to sleep or wanting to leave, never come back to your brand again.
So, are you ready to picture more business when it comes to using video?
Properly done videos can play a key role in helping you promote and ultimately sell your brand to consumers.
If video has not been part of your marketing strategy up to this point, give it some strong thought moving forward.
There is a good chance that you will see video not only promoting your brand, but helping it ring-in revenue.
Photo credit: BigStockPhoto.com
About the Author: Dave Thomas covers business and marketing topics on the web.
Ryan Ayers says
YouTube is a social network, brands should be socially networking with other brands to turn out mutually beneficial informative content and reach audiences that they wouldn’t through traditional advertising means. Not only can you produce your own YouTube videos, you can appear on the YouTube videos of established channels and talk about your brand without coming off as an advertisement. This tactic can also save you the time and energy of filming a production by yourself, with your own physical or financial resources.
As always, being genuine is a must when you’re approaching new markets, especially with young (often times quite cynical) people. If you played video games as a child (or still do) join in on a “Let’s Play” show (some LP channels can pull in millions of viewers a day from the 13-30 age bracket). If you’re an avid sports fan, schedule a hangout with the producers of a sports podcast. This can humanize a brand; viewers may also think, “hey that person is really cool, if they represent [brand x] then [brand x] must be cool.” Think of it like a really fun press release that is -all icebreaker-.
Think “outside the box,” I met a man on a bus who mentioned that he sold an adaptive drawer mechanism for people with disabilities. I told him that I have a YouTube channel where I play and critique video games. He told me he was considering using the medium to advertise his product and I mentioned that it wouldn’t be a bad idea to advertise his product on one of my shows. Video gamers need drawers (to keep all their video games of course) and some gamers have disabilities (myself included). Symbiosis can emerge from almost anywhere, with any combination of brands.
Thanks for sharing this. I really like the tip about getting someone who’s actually comfortable in front of a camera to be featured. I can’t count the number of times in the past where I’ve seen a group put the best face up there only to quickly find out they don’t look natural when the camera starts rolling.