The corporate blog.
It’s often a wasteland of promotional blurbs, outsourced marketing-speak, and keywords.
However, in the right hands, it can be an informative, valuable resource for all of us. Today, I’d like to highlight some of the corporate blogs that frequently share useful information and thought leadership.
The team at Buffer spends an insane amount of energy on well-researched, deep-dive blog posts. You’ll find yourself bookmarking them for later. They cover topics like social media, online marketing, and business in general. Bonus—there are additional blogs devoted specifically to workplace culture and engineering.
RingCentral’s blog is focused on business phone systems, but it also includes examples of innovation, business strategy, and small business success that would be helpful to any entrepreneur.
If you’re looking for great insights into marketing and sales (both strategy and tactics), the Hubspot blog is always full of tips, techniques, and best practices. You don’t have to be a Hubspot customer to access their great resources.
The Orbit blog is clear, concise, and super meaty. These are web design and content marketing posts you’ll want to bookmark, take notes on, and refer back to over time.
One of my favorites, and the recognized authority on SEO. This is a blog with personality and true thought leadership in the optimization space. If you want to know the latest strategies for dealing with Google’s algorithm, this is your go-to blog.
Those are some of my favorite resources, please share your favorites in the comments!
Featured Image via Flickr CC: bagsgroove