During my trip to the UK, I was rereading “Meatball Sundae,” Seth’s book about the New Marketing. Certain pages have become thoughts that I like to share with folks who are new to the blogosphere. Seth’s book is one that folks helps bridge the gap to the blogosphere through a lens they understand.
Of course, I was rereading Seth’s book for me too. I find every time I revisit a favorite book with a new problem on my mind, something I hadn’t seen before shows itself to me there. Once again, that proved true. . . .
My thoughts were on how easy it is to have ideas and build products without knowing how to reach the customers those products will serve. My instinct kept pointing to the folks who sit right at our doors.
Do we overlook the customers we already know? Or do we surround ourselves with people doing the same things that we do?
My memory kept returning to Dave Bullock’s declaration at SOBCon08, “You have the community and the relationships . . . I want what you have.”
While reading, I stopped at a passage from Seth’s book (also on his blog)that shone brightly like it was brand new.
. . . start making products, services and stories that appeal to the reachable. Then do your best to build that group ever larger. Not by yelling at them, but by serving them.
Dave and Seth were saying the same thing. Recognize what you already have. Reach out to the folks you know. Make products and services for them.
In response to that idea, I started Models and Masterminds, and it’s getting a fine response. (woo!hoo!)
Glen Stansberry and Leo Babauta have launched an ebook publishing house for the folks they know best.
Reaching the reachable also means keeping fresh and keeping up with them . . .
Roger von Oech has published this generation’s
What new offer have you made to the reachable customers you already know? Go ahead. Promote it here.