SOB Business Cafe 04-25-08

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Pick the Brain is talking about deciding for yourself.
One of the most popular articles I’ve ever written covered the subject of building self confidence. The chief criticism of this article was that you can’t just decide to be confident. You either have confidence or you don’t.

Flooring the Customer is talking about getting local about being global.
In preparation for a trip to Mexico, I needed Pesos. I regularly make use of ATMs to obtain foreign currency. But, I also like to have some foreign currency in my pocket as I get off the plane in case I can’t find an ATM at the airport.

The Copywriter Underground is talking about telling your story.
I’m talking about targeted pitches, where you pick the clients, projects (or causes) that interest you, and then pitch them. In a rare example of me taking my own advice, that’s exactly what I’ve done.

WowNDad! is talking about fact and opinion.
Subjective information lives inside of the mind, it comes from an insider perspective. It is the things that you “know”, for example how you feel about something, or information that is abstract from the things around us. Objective information comes from an outsider perspective, it is the things that multiple people can observe and agree upon.

Lisa Sabin-Wilson is talking about seeing the light.
A few months ago, she just disappeared without a word. She didn’t just vanish – – she left, in her wake, seven projects in various stages of completion. Some almost completely done… some only halfway done…. some just started. Seven of them.

the Art of Non-Conformity is talking about connectedness.
See, I’ve never used Myspace… or Facebook… and hardware-wise, I don’t have a Blackberry or an expensive MacBook laptop. I just have Gmail, a $3 Skype microphone I bought in Belgrade last year, and a $500 Dell laptop that does everything I need.

Related ala carte selections include

The Ripple Effect has started a cliffhanger.
“My boy almost everyone I meet at a Starbucks is fascinating. They all have a story and so desperately want to tell it and will…all you have to do is ask.”

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss