Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
Art of Nonconformity
The title of this post is deliberately provocative. First of all, I know that marketers are people too, and most people are marketers of one kind or another.
But when I talk about hating marketers, you probably know what kind of marketers I’m talking about. I’m talking about car salesmen marketers who play on our emotions to get our money.
A small middle-aged woman wearing a white sleeveless shirt and khaki cargo pants appeared a few yards to my right. She raised a point-and-shoot camera to a foot or so in front of her face, aimed it at the mountain, snapped a photo, then retreated to her car and left.
“Win-win” is one of those annoying buzzwords that you hear over and over and over again until you just get so mad that you want to punch Ashton Kutcher repeatedly in the face. But as I’m building these new little businesses of mine, I’m coming to realize why people say “win-win” so often.
In business, when we peel away all of the code, the rules, the myths, the jargon, the Harvard case studies, all we have to do is to find a code breaker: which is a single thing that if we do it over and over again, it will always be profitable.
The Fluent Self
Okay, so when people ask me about business-ey things, and — more specifically — how my own thing has gotten all biggified, I have to talk about the weird magical power of being yourself.
And not just being yourself, but being yourself out loud.
Even if that means that people know that I am a total mess talk to ducks, have monsters and completely fall apart sometimes.
Related ala carte selections include
From the Mind of Neenz
As I type this, I can hear my Mother’s voice as she delivered the news to me over the phone. As I type this, I recall the words of my dear friend Jan in an email, “Oh Neen, I almost want to ask…are you sure?” As I type this, I can hear his laughter as if he’s only down the hall in his bedroom. As I type this I am reminded, remembering is part of healing.
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss