Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
In a recent article in Investorâs Business Daily, Sonja Carberry interviewed Jim McCormick, Razi Imam, and myself to identify the âX Factorâ qualities in entrepreneurs and executives who tend to rise above the rest.
In fact, online content in general and blogging in particular are very non-bookish indeed, thanks to the real-time interactivity the medium allows. Instead of a static monologue, blogs are a two-way multimedia interactive environment.
Letâs take a look at four ways you can spark interaction with your audience that increases engagement and makes you a more innovative content producer.
Ramblings from a Glass Half Full
It had to be just the right adjective. The one that would launch a thousand retweets.
The one that would make the headline bark out âREAD MEâ!!!
Voice can give a blogger a serious edge. Your unique voice can set you apart from the competition, form a foundation for your brand, engender audience loyalty, and more. If you find it difficult to retain readers, and youâre confident of the quality and accuracy of the content you provide, you may need to work on your voice.
This is a big conversation we have internally all the time â how do we decide what is me being overly nice and what is a request that is going to move us closer to the vision? We donât have all of the answers yet, but we do have a ton of places where you can get free advice from me every day.
Deaf Mom at Home
Whenever I would share my familyâs story about how we all became deaf and hard of hearing, people would be incredulous at the events that lead to hearing loss. âYâall need to stop banging your heads,â one person remarked.
Related ala carte selections include
Many a post has come before this one on the special adventure that is pitching TechCrunch. And while most of our writers have their own preferences (Please donât call my cell before 7 a.m. PDT unless youâre Google, and youâre buying Twitter. And youâve made breakfast in bed.) thereâs definitely a right and wrong way to ping tips@techcrunch if youâre a startup hungry for coverage.
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss
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