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SOB Business Cafe 09-17-10

September 17, 2010 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

AdRants
BBDO is out with some new work for FedEx. Four commercials highlight…wait a minute. What the hell is there to explain about FedEx that everyone doesn’t already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don’t slap them upside the head with your message 3,000 times a day, they’ll defect to your competition.

FedEx Prevents Airport Security From Sleeping on the Job

Hub Spot
This will give you the headlines, but you may want to take the additional time and understand why these experts came up with their practical advice. I cannot remember when I’ve received this much solid advice in such a short amount of time.

60 Proven Ways to Increase Your Online Marketing Influence

JeffBullas
I don’t know if you can remember your days at school where how many friends you had was something to be valued in the school playground.

If you only had one or two friends you were viewed as something of a loser.

Being the leader of a group or “gang” you were seen as influential and could wield power and make your followers take action through coercion or through your influence.

How To Be Influential In A Digital World: 10 Leaders Reveal Their Secrets

IT Professionals
Don’t get me wrong, is some cases, every detail needs to be perfect. However, the problem with always trying to strive for perfection is that it takes much longer to perform tasks.

Can Perfectionism Negatively Impact Your Career?

Smart Blogs On Social Media
You go where your customers are. We have a pretty robust presence on Facebook, Twitter and YouTube. On those platforms we are reaching consumers of all varieties (enthusiasts, gamers, media experts, etc.) We have consistent presence on LinkedIn where we are reaching our business audiences. Our forums and communities on Intel.com are where our developers and IT audiences are highly engaged.

Tailored communities give Intel a social-media boost

Related ala carte selections include

Sales Rescue Team
Is Social Media ROI on your mind? This list can help.

195 Social Media Monitoring Tools

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

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Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

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