Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The SOBCon Speaker Specials this Week are
We face moments in our lives all the time when risk is the gating factor. Do we dive off the bridge like our friends, or just stay put? Do we seek out that mortgage we can’t exactly cover? Should you quit your job, even though you’re not sure where the next check will come from?
Confidence is about taking a risk and seeing it pay off, or taking a risk, failing, and moving on from the failure.
Have you ever noticed when a new free report is announced online, it’s often pitched as “controversial” and “likely to upset people,” but mostly, it’s not controversial at all?
Face the facts. There is no way to manage time itself. You can’t move 2pm to 9am just because you want to. You can’t stretch an hour by 5 minutes. Oh, but I wish I could. And I bet that if you had the “magic power” you would manipulate time too.
Isn’t that where everyone starts? Totally clueless. Everyone is talking blog this, blog that, social media, Twitter, Flickr, tweet, but really, until you dig in, you have little understand about what this bloggy thing is all about.
As a “Baby Boomer”, I’m old enough to remember a world without computers, the Internet, blogging and social media – the days of pencils, paper, stamps, payphones, rotary dialing, social centers, happy hours, discos, and all the other “analog” ways we used to communicate and meet up with each other.
Social Media is not just a new bull horn for the loud and abrasive sales types to use to make our ears bleed some more. If you go against what people want and need then don’t expect to get great results.
I know how human I am. And I fear that my personality while clearly me and not contrived, will in some way eclipse, or worse, harm a client or my company. Because, yeah, I do screw up just like everyone else.
What this piece, and a lot of the accompanying statistics, might indicate is that our society is waking up from the self-indulgent bender of the last 50 years and shifting to a more sensible way of living. What that might mean to marketers is that premium is no longer chic.
Richard Stacy has written a great post about how all the people wringing their hands about Social Media Measurement are looking at the wrong thing.
I would take it one step further and argue that all of marketing is looking at the wrong things.
Related ala carte selections include
Give someone a hug today!
Two people will depart in a small prop plane, to fly 31,000 miles around the world, stopping in 50 locations on a 5-month tour to gather inspiration, deliver 100,000 hugs and share $1,000,000 with important causes…
Visit the SOBCon09 Blog to see what’s going on !
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss