Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

Steve’s Shorts: SEO Lunch and Client First ROI

September 17, 2010 by Liz Leave a Comment

We Interrupt Regular Blogging for Steve’s Shorts

Take a simple few minutes where a guy who is brilliant makes an observation about the social web that you might have already be thinking. This interruption brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.

by Steve Plunkett.

cooltext467743303

The Seo process does not start with buying ads on Google.

It starts with examing what your actual business is and compartmentalizing it into a sandwich and some chips. the SEO lunch.

– Bread And Butter -> what is the core of your business, where is the majority of the revenue?

– Meat -> (I know.. butter and meat.. but play along please..) Describe your product/services simply, do you sell sporting goods, golf clubs, lingerie? what? Maybe you are a plumber that specializes in Bidet installation?

– Sandwich spread -> what are all the little things that bring it all together? do you customers come from one geographic area? Are they white males, aged 34-50, usually divorced and have busy professional lives? (not dating silly, cleaning services.. geesh!)

Now that you have your sandwich, you want some chips, right?

What kind of chips? phone chips, form chips, email newsletter chips, what is the preferred method of people contacting you? What is the desired action you want them to take.

Now eat your SEO lunch and what do you think about the questions above?

A Short Look at … What’s Next?

steve-provide-roi

Hope you enjoyed these moments with Steve’s Shorts.

steve_plunkett

M/C/C’s Director, Search, Steve Plunkett, is responsible for all aspects of search engine optimization (SEO) and Internet user behavior. Plunkett’s competitive personality makes him a perfect fit in the competitive world of SEO. As a child and a gamer, he worked hard ensuring that it was his initials at the top of every arcade game unit in his neighborhood. Today, he uses SEO to ensure his clients appear at the top of the search engine results –and offers an array of optimization services that are scoring big for those clients.

Buy the Insider’s Guide to Online Conversation.

Successful-Blog is a proud affiliate of

third-tribe-marketing

Print Friendly, PDF & Email

Filed Under: SEO, Successful Blog, Tech/Stats Tagged With: bc, LinkedIn, SEO, Steve Plunkett, Steve's Shorts

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recently Updated Posts

Lay the Best Foundation for Your Business

How to Generate Online Leads for Your Local Business

How to Build up Your Career by Showing Off Your Uniqueness

How to Build up Your Career by Showing Off Your Uniqueness

How to Know if Your Marketing Strategy is Working

How to Know if Your Marketing Strategy is Working

3 strategies for achieving business growth

Three Strategies for Achieving Business Growth

Build a foundation that will grow with you

Build a Foundation that Will Grow with You



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2022 ME Strauss & GeniusShared