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The Chicago Sun-Times: Welcome, ‘conversation architects’

May 21, 2007 by Liz

This Time It’s the Sun-Times

Artists, mortgage brokers and business coaches were among the attendees from all over North America who converged at the O’Hare Sofitel for a weekend workshop devoted to “successful and outstanding blogging (SOB).”

Successful blogging, according to one speaker, means putting a fork in the term itself. “It is a brand that has a lot of baggage,” said David Armano, an executive with advertising agency Digitas and publisher of Logic + Emotion. “Blogging is a commodity that anyone can do. Don’t be a blogger, be a conversation architect.”

Read the whole feature by Brad Spirrison in today’s Chicago Sun Times by clicking the logo.

Chicago Sun-Times

It’s about blogging and real life.
–ME “Liz” Strauss

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Filed Under: Successful Blog Tagged With: bc, Brad-Spirrison, Chicago-Sun-Times, David-Armano, Logic+Emotion

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