By Lisa D. Jenkins
Coupled with the mass adoption of smartphones and mobile devices, platforms like Instagram and Vine allow social brands to take advantage of videoÂs popularity with online audiences.
The days of expensive, drawn out video production are gone. Video is easier than ever to create, publish and share.
If you think video is something that should be added to your marketing strategy but donÂt quite know where to start, read on for some inspiration.
I just found BartÂs Fish Tales on Instagram. Fish Tales uses 20-second video to produce the worldÂs shortest cooking show featuring recipes, tips and tricks on how to make great sustainable fish dishes.
On Vine, Home Depot has a variety of 6-second videos that show followers Âwhat it takes to go from to-do to doneÂ. HereÂs a great one that shows us how to plant an easy-to-care-for kitchen counter herb garden.
PowToon publishes video on YouTube that shows viewers how to use their animated presentation tool to produce demos, business presentations, social media clips, etc.
GoPro encourages people who use their camera to tag their own videos with #GoPro, creating a wealth of user generated video content the brand shares online.
Video isnÂt out of reach for you.
While thereÂll always be a space in the market for professionally produced video, the reality is that todayÂs easy-to-use tools and video-friendly platforms make it possible for SMBÂs that couldnÂt afford the medium a few short years ago to give it a try.
Go ahead! There are any number of ways video can be used to advantage in your marketing – share your mission, create a how-to, show off your customers. What do you have to show us?
I find the way that companies can use Instagram and Vine, especially, to promote and market themselves very fascinating. Imagine the skill it must take to not only have seconds to drive your product or company, but to do it well.
I think it’s also important to note that the use of video on social media platforms for marketing makes marketing more accessible and possible for smaller companies or business who may not have an abundance of funds to use for marketing purposes. I think the key here, is just to be creative and engaging.