So youâve decided to use Twitter as one of your content marketing tools. Youâve built up a respectable following, you engage with people, send out a steady stream of diverse original content and RTs, and you occasionally attend a Twitter chat. Everything is good, until….Twitter block!
Itâs similar to writersâ block, except in 140 characters. You see, if you arenât contributing a reasonable number of Tweets throughout the day, you wonât be seen in your followersâ streams.
The average lifespan of a Tweet is supposedly only one hour, according to ReadWriteWeb. That means you need to space out your Tweets in order to keep your voice âin the stream.â I believe that the optimum number of Tweets per day is somewhere around 5-10 for the normal user.
Here are 10 solid tips on how to stay visible without driving yourself insane.
- Itâs OK to tweet an important piece of content 2-3 times in one day, at different times; just change your Tweet wording up a bit to keep it fresh.
- Itâs OK to use a scheduling app like Buffer or Crowdbooster to space out your Tweets, as long as you are actually available to reply to people who respond to your content.
- Look for 5 people who recently RTd you, and RT something of theirs that you think will resonate with your followers.
- Take a pretty picture and add a relevant comment to it.
- Find 5 people who follow you who you havenât directly engaged with yet, read their bio and/or website, and mention them with a comment or compliment.
- Use the âOHâ tag to tweet something interesting you heard someone else say IRL.
- Donât resort to quotes all the time! But if youâre reading something interesting on your Kindle app, highlight a great phrase and Tweet it out using the integrated share tool.
- Ask a question. It could be something industry specific, or as minimal as âwhat should I watch on Netflix next?â
- What big project are you working on? Can you âleakâ out a little tidbit of it as a teaser? People love to be on the inside, behind the scenes.
- Do a series of Tweets that are related…Christopher Penn does â#the5â which is the five things you need to know that day. Could you do 3 tips for starting your day happy? Perhaps a series of 10 great blog links?
Where do you find great stuff to share with your connections? Have you ever felt Twitter block?
Thank you, Rosemary!
ME “Liz” Strauss