So youâve decided to use Twitter as one of your content marketing tools. Youâve built up a respectable following, you engage with people, send out a steady stream of diverse original content and RTs, and you occasionally attend a Twitter chat. Everything is good, until….Twitter block!
Itâs similar to writersâ block, except in 140 characters. You see, if you arenât contributing a reasonable number of Tweets throughout the day, you wonât be seen in your followersâ streams.
The average lifespan of a Tweet is supposedly only one hour, according to ReadWriteWeb. That means you need to space out your Tweets in order to keep your voice âin the stream.â I believe that the optimum number of Tweets per day is somewhere around 5-10 for the normal user.
Here are 10 solid tips on how to stay visible without driving yourself insane.
- Itâs OK to tweet an important piece of content 2-3 times in one day, at different times; just change your Tweet wording up a bit to keep it fresh.
- Itâs OK to use a scheduling app like Buffer or Crowdbooster to space out your Tweets, as long as you are actually available to reply to people who respond to your content.
- Look for 5 people who recently RTd you, and RT something of theirs that you think will resonate with your followers.
- Take a pretty picture and add a relevant comment to it.
- Find 5 people who follow you who you havenât directly engaged with yet, read their bio and/or website, and mention them with a comment or compliment.
- Use the âOHâ tag to tweet something interesting you heard someone else say IRL.
- Donât resort to quotes all the time! But if youâre reading something interesting on your Kindle app, highlight a great phrase and Tweet it out using the integrated share tool.
- Ask a question. It could be something industry specific, or as minimal as âwhat should I watch on Netflix next?â
- What big project are you working on? Can you âleakâ out a little tidbit of it as a teaser? People love to be on the inside, behind the scenes.
- Do a series of Tweets that are related…Christopher Penn does â#the5â which is the five things you need to know that day. Could you do 3 tips for starting your day happy? Perhaps a series of 10 great blog links?
Where do you find great stuff to share with your connections? Have you ever felt Twitter block?
Thank you, Rosemary!
ME “Liz” Strauss
Juliet Johnson says
What a great series of tips~! I particularly like the reminder to reach back and connect. Plus, the “OH” tag is a new one to me. And I think I’m a social media swami!! Hah! LOL
bob warren says
Have a Super Memorial Day Weekend! Super Duper FOX
peggy nairn says
Great piece, good info to know & share .
soror Nishi says
Great stuff… and of course an original thought or two would help. Personal stuff is probably what will connect you to others experiencing similar things.
Teresa Lynn says
Thanks so much for the list of tips. I love that they are all actionable and relevant. Have a great weekend. 🙂
jRuth Kelly says
Great tips! Thanks for sharing. Have a super weekend 🙂
Erik van Erne says
Thanks Liz for all tips
Suzie Cheel says
Thanks Rosemary great tips that I will use right now.