Often that big idea strikes, and it’s those take charge people that follow them through to fruition to create a successful small business.
In many cases, those people are moms that see an opening and a need for a certain niche, and then turn it into something big.
In doing so, these women don’t give up their “momminess,” they just add “mompreuneur” as one of the many hats they wear.
It All Starts With Passion
The key to becoming a successful small business owner is doing something you love and find passion in. Being good at it helps, too.
Whether you are artistic, practical, crafty or persnickety, you probably have some good ideas rolling around.
Check out these notable moms who have started small businesses and then turned them into great big giant businesses:
- Heather Allard is a mom of three and successful entrepreneur who, among other successes, is the inventor of Swaddleaze and Blankeaze, wearable swaddling blankets sold in more than 200 stores around the world, including some of the big name catalogs like One Step Ahead. She saw a need when her children were young to find something to help them sleep, and followed up on it, turning her blankets into a small business and then a thriving company with a worldwide market. She also began TheMogulMom.com, a community website for momprenuers.
- Kelly Lester is another mom who saw a hole and filled it. She is the owner and creator of EasyLunchboxes.com and Art Plates. Art Plates was created after Kelly noticed the bland light switch plates everywhere, so she designed plates with a creative flair. Later, as her children brought their lunch to school, she wanted simple and healthy food without all the extra packaging, hence EasyLunchboxes. Now she owns a top seller on Amazon.com.
Both of these women used their momminess to spot a need for something useful to their families, and then used their drive and creativity to fill that hole, tuning a vision and a need into successful businesses.
Social Media is a Great Marketing Tool
Another thing both of these moms, along with many other small business owners, did was use the heck out of social media.
With blogs, websites, online ordering and social media, they marketed their product and themselves. Moms also usually have great networks, an essential piece of starting a business and getting your name and product out there.
Small businesses begin with a vision and a passion.
With those two things, and a thirsty drive and maybe a Facebook or Pinterest page, your creative insight could turn into a successful small business, and you will still be home to cook dinner for your family and maybe squeeze in a soccer game.
And if all goes well, your small business may end up being not as small as time goes on.
Photo credit: liberatingworkingmoms.com
About the Author: Heather Legg is a writer and mom of two, who covers a variety of topics ranging from parenting to social media to how to become a surrogate mother.