Customers Inside Everything
I just got done reading Dawud’s answer to my question . . . What do you want from your business when it grows up? Isn’t he the most amazing?
At the end of his article, Dawud left me (and you) with a question.
How can social media/blogging help businesses stay customer-centered?
You’ve probably noticed that Dawud has uncanny timing.
Here I sit alone in a room just outside of D.C. I’ve spent the past two days and will spend the next two thinking about products, marketing, and customers. I’m launching a new project soon. Questions like this one from Dawud are high and heavy on my mind.
How do I use Social Media to Stay Customer Centered? Not very well actually. But I know a few folks who do it really well. I’ve been watching and listening. Hopefully, I’m picking up a few things. . . . Here’s what I see.
Rodney Rumford commented on Robert Scoble’s video. Rodney’s customers are Facebook citizens. He’s listening to everything they say and responding.
Jeff posted a link about homerooms and social media. Jeff’s post prompted some feedback that added some insights to Jeff’s thoughts on the subject.
Over on Twitter, Chris Brogan asks questions and invites experts to call him.
Folks all over Facebook, LinkedIn, Pownce, and StumbleUpon are asking and answering questions on discussion boards and in personal messages.
You get the idea.
I suppose that there are vast customer groups for whom it would be less than useful to gather information from Social Media. Customers who don’t blog aren’t likely to be well-portrayed or accurately described by a medum on which they don’t participate, (as much as we might think they need to, if that’s our opinion.)
At this moment, I’m still learning. I’m a little shy about social events, even those that are only virtual ones. If you’re not, I’d appreciate any help you offer.
While I stand by the wine and cheese watching, I’ll leave you with this question.
What advice would you give to a friend whose audience wasn’t his niche market group?
If you’re reading this, I’d love to hear your answer too.
–ME “Liz” Strauss
Work with Liz!!
One2One is a cross-blog conversation. Find the answer at dawud miracle on Monday. You can see the entire One-2-One Conversation series on the Successful Series page.