It’s Not What Comes After Twitter …
With the advent of SOBCon Hands-On event partnerships, I’m enjoyng the pleasure of forming relationships and working alongside people who share my business passions organizations, businesses, and individuals learning to serve their markets by working online and off seamlessly. Watch for them in the next few weeks.
The authentic candor of the conversations with Susan Kuhn Frost, Gio Galluci, Erica O’Grady, DDGriffith and Starbucker has totally convinced me that teaching the tools isn’t an end in itself.
Businesses of every size seem confused about integrating the Internet — they see social media tools as key drivers of business. Social media tools don’t build a business.
I keep thinking of an editor with a writing assignment. She had talent, experience, and the best equipment to use to write the piece she was assigned. She came to me on day three, saying that she just couldn’t do it.
After a few minutes, the problem was easy to spot. All of the tools in the world wouldn’t fix it.
She hadn’t decided — didn’t know — exactly what she wanted to say.
You can’t use the tools of a writer if you don’t know that.
Gotta Know the Goal Before the Tool Is Gonna Help
To bring it down to it’s most basic form, the business that picks up the tools first without setting goals first won’t don’t do well.
Email, telephone, Twitter, any tool is only as useful as it match to the purpose. Not the other way around.
If we want to be successful using social media tools, we need to know a few things to make the tools work:
- Who we are.
- What we offer.
- Who we’re offering that to.
- Which tool is a match.
Just like the editor, who had to know what she wanted to say to use the tools at her disposal …
I’ve decided to let the other guys worry about what comes after Twitter … from the pencil to to the typewriter to the telephone to the computer … they’re all tools.
We gotta know what we’re using these tools to do.
Have you seen people get so involved in a tool like Twitter that they’ve used it without really having a goal?
–ME “Liz” Strauss
Work with Liz on your web presence!!