SOB Business Cafe 06-20-08

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

I’ll Do It Myself Blog lays out some staggering marketing missed opportunities.
This under tapped market has $175 billion in discretionary spending power. That figure is more than twice the spending power of American teenagers and almost 18 times the spending power of the American “tweens” market.

Remarkablogger lays out the real strengths of the blogging platform.
The blog format is extraordinarily flexible. It can adapt itself into all kinds of uses. This flexibility is applicable to business blogs in a variety of ways–especially if your audience isn’t even sure what a blog is.

Social Media Explorer lays out a problem with the vocabulary of social networking.
This Google Blog Search result of a Friend Feed post of mine, which incidentally had nothing to do with Robert, but was a question I posed on the Social Media Club’s Friend Feed room, seems to indicate, however, that I am Robert’s friend.

Confident Writing lays out another set of questions in a great series.
You need to pay as much (if not more) attention to the framework for your question as you do the question itself.

Here are 7 things to think about before you add your questions to the bottom of the page . . .

Christine Kane lays out some learning from a unexpected source.
Let’s hearken back to the early days of email.

You dial up. You listen to the squeaky scratchy noises. You wait for the AOL man to say “Welcome!” You wait to see if he’s finished his greeting, or if he’s simply pausing before telling you the exciting news: “You’ve got mail!”

Related ala carte selections include

It’s NOT about Your Stuff has great news!

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss