June 7, 2007

Chas Edwards and Conversational Marketing

ME Liz Strauss wrote this at 4:47 pm

relationships button

For me, the best part of the Future of Online Advertising Conference today was the presentation by Chas Edwards, Publisher and Chief Revenue Officer of Federated Media. His talk was both up my alley and filled with synchronicity. Chas spoke about conversational marketing — a topic that Dawud and I had been discussing not more than a half hour previously.

The main points Chas summed up were that we need to follow through on each these tasks to make the most of conversational marketing,.

  • Locate your brand. Know it and what it stands for — and stand it firmly on concrete.
  • Follow the leaders and look for opportunities to partner with them.
  • Find the existing conversations. Add to them. Conversations lead to relationships. Be where things are happening.
  • Listen as mush as you speak.

I was lucky enough to have had a short conversation with Mr. Edwards in the hotel visitor’s loungs. I’ve added him to my regular reads.

Do you seek out the conversations about you? Or do you wait for the conversation to come to you?

Sometimes we don’t realized when we make it harder for our customers to talk to us=

–ME “Liz” Strauss


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7 Comments to “Chas Edwards and Conversational Marketing”

  1. June 7th, 2007 at 11:17 pm
    DaveOlson said

    A wise man once said, “A man who has friends must himself be friendly”

    Find the conversation and join it. :smile:

  2. June 8th, 2007 at 6:35 am
    Benjamin Bach said

    Hey Liz
    Those are really great points, thanks for sharing.
    “Conversations lead to relationships” - very true !

  3. June 8th, 2007 at 9:00 am
    ME Strauss said

    Hi Dave,
    Being conversation is indeed a great way to get a conversation going!

  4. June 8th, 2007 at 9:01 am
    ME Strauss said

    Hi Benjamin,
    Yea, I thought his points were compelling yet simply made. That’s what put the presentation high in book.

  5. June 9th, 2007 at 7:09 am
    FOOA Recap said

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  6. June 9th, 2007 at 10:12 am
    FOOA Recap « ProBloggR said

    [...] Successful Blog [...]

  7. June 10th, 2007 at 11:11 pm
    My Case for Conversational Marketing at FOOA at ChasNote said

    [...] work with Ask A Ninja and Intel’s project with Digg — and I got this nice write-up from a woman I met there.  Thanks, [...]

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