June 15, 2008

Five Tools Chris Brogan Uses for Listening and 8 Ways We Get the Most From Listening Tools

published this at 8:08 pm

Getting to the Heart of the Data

Can You Hear the Internet?

In a beautiful post tonight, Chris Brogan highlighted the value of listening. He pointed out how it’s too easy to

rush right into the “speaking” side of the toolbox without giving much thought to the “listening” part.

and he offered his favorite tools for a company who wants to be “listening to their audience, their customers, their partners, and their detractors.”

I’m so with him. You can find the five tools Chris uses most for listening here.

What to Listen for and How to Get the Most from Listening Tools

Just as when we write we have to know what we want to say. We have to know what we’re listening for . . . we’re listening for what people aren’t saying, but want to.

  1. Listen for quantity of response. Lots of folks saying the same thing is worth taking note of. Are they a crowd or a mob following each other? Are they a trend of individuals who have discovered something worth pointing out?
  2. Listen for the odd response that is way out of line. Someone on the edges of the responses could be offering am Einstein-like response.
  3. Listen for the spaces between the words. Ask some question about what’s not being said and listen again and again.
  4. Listen for the source of the speaker and the bias the speaker might have. Listen for who’s trying to get attention, who wants favor with the listeners.
  5. Listen for the things that you don’t want to hear. They’re the most important information you’ll gather on any listening trek.
  6. Listen to find the people who have more to offer than opinions, but innovative ideas and product plans. If you can, find a way to make a relationship with them.
  7. Listen to find the evangelists who love your company, who defend you when you’re attacked. Let them know they’re appreciated.
  8. Listen for ways that you might bring back what folks said to show the people who work hard on your products that people are paying attention to them..

Listening isn’t all data, all quantity and remarks. Listening is not a science, but an art that brings in human thought. Listening is the most important part of a conversation. Conversations are how communities begin.

Don’t let the tools draw lines around the way you hear.

I don’t. Brogan doesn’t either. Listen every way you know how.

What other ways do you use tools to listen to what people aren’t saying.

–ME “Liz” Strauss
Work with Liz!!
Check out Models and Masterminds too

Filed under Marketing /Sales / Social Media, Successful Blog | 18 Comments »


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18 Comments to “Five Tools Chris Brogan Uses for Listening and 8 Ways We Get the Most From Listening Tools”

  1. June 15th, 2008 at 8:37 pm
    Beth Kanter said

    Liz,

    I enjoyed having an opportunity to spend some time with you!

    Speaking of listening – it all comes down to what you’re going to do with what you hear … what will you change? What will you do differently? How will you use what hear to make the world a better place?

    I’ve been working on a some how-tos around listening for nonprofits – thought I’d share them here
    http://socialmedia-listening.wikispaces.com/

  2. June 15th, 2008 at 8:48 pm
    ME Liz Strauss said

    Beth!
    I so enjoyed our time together. I’m still thinking about it.

    Such a great point you make . . . it all comes down to what you’re going to do with what you hear … what will you change?

    How many times have we heard plenty and not let it change a thing?

    Thank you for the link. I just went over there. Excellent resource — everything you do is. :)

  3. June 15th, 2008 at 9:40 pm
    Web Success Diva said

    Great post and thanks to you and Chris for sharing this! Listening is critical for anyone engaging in social media, it’s the whole power behind social media — the information you can gain is incredible :-)

    Maria Reyes-McDavis

  4. June 15th, 2008 at 10:30 pm
    Mother Earth said

    I so love the title – can you hear the internet? I think for me some speak to me more than others or my listening needs certain folks more. You and Chris both speak to me, sometimes like a whisper from my shoulder – good stuff

    hey — I will be out of communicato until the 27th – do me a fav and stop by Best of Mother Earth and give my guest authors a hello!!

  5. June 16th, 2008 at 1:45 am
    06/16/2008 Writing Jobs and Links : PoeWar.com Writer’s Resource Center said

    [...] Five Tools Chris Brogan Uses for Listening and 8 Ways We Get the Most From Listening Tools: Listening skills are one of the most neglected areas in the business world. [...]

  6. June 16th, 2008 at 5:50 am
    Howard Cox said

    Liz,

    Thanks to you and Chris for the list.

    The subject area is so important; I just wanted to add my two favorite listening related tips.

    First, Stephen Covey emphasizes that you should listen with your eyes as much or more than you listen with your ears.

    Second, I always remind business executives that you need to be listening to your best customers because they represent your competitor’s best prospects. If you aren’t listening to them, someone else surely will!

    Thanks again,

    Howard

  7. June 16th, 2008 at 10:18 am
    ME Liz Strauss said

    Hi Web Success Diva,
    I think that maybe listening on social media might be more fun than trying to participate at times. Asking the question and seeing where it goes is more interesting than answering one. :)

  8. June 16th, 2008 at 10:20 am
    ME Liz Strauss said

    Hi Mother Earth,
    Listening is how we learn to speak any language. You’re speaking just fine.

    Have a wondeful trip!!

  9. June 16th, 2008 at 10:21 am
    ME Liz Strauss said

    Wow! Howard,
    Thanks for bring those two tips by. They’re real gems. I love the way they fit together. :)

  10. June 16th, 2008 at 9:01 pm
    Internet Marketing Weekly Round Up June 21, 2008 said

    [...] Listening can be the most important part of a conversation. Any communications expert will tell you that. Great post about what Chris Brogan things about listening in social media. [...]

  11. June 19th, 2008 at 7:59 am
    Somerset Business Success Strategies » Blog Archive » Growth Tool #15; Listen With Your Eyes said
  12. November 24th, 2008 at 11:23 pm
    Exploring Social Media: Do You Know How to Use the Social Web? | The Blog Herald said

    [...] Your Social Media Consultant, Nine Essential Tactics For Reputation Management In Social Media, 8 Ways to Get the Most From Listening Tools by Liz Strauss, and The Essential Guide to Social Media, but the basics are [...]

  13. January 16th, 2009 at 1:54 am
    Internet Marketing Weekly Round Up June 21, 2008 | Maria Reyes-McDavis said

    [...] Listening can be the most important part of a conversation. Any communications expert will tell you that. Great post about what Chris Brogan things about listening in social media. [...]

  14. April 20th, 2009 at 8:12 am
    Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources said

    [...] 8 Ways We Get the Most From Listening Tools From Liz Strauss: Advice on how to maximize the benefits of social media monitoring.listening tools. [...]

  15. January 20th, 2010 at 1:26 pm
    Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources - ooze said

    [...] 8 Ways We Get the Most From Listening Tools From Liz Strauss: Advice on how to maximize the benefits of social media monitoring.listening tools. [...]

  16. June 24th, 2010 at 6:29 pm
    Listening Tools | Social Media Strategy | Online PR | Proactive Report | Sally Falkow said

    [...] social media gal Liz Strauss posted this article about how to get the most from listening tools. It’s a must-read for anyone involved in this [...]

  17. January 8th, 2011 at 3:20 pm
    Guide to monitoring social media conversations said

    [...] internalizing their remarks and then acting on it. As the wise social media strategist Liz Strauss writes, “Listening is the most important part of a conversation. Conversations are how communities [...]

  18. January 10th, 2011 at 8:14 am
    Guide to monitoring social media conversations said

    [...] their remarks and then acting on the information. As the wise social media strategist Liz Strauss writes, “Listening is the most important part of a conversation. Conversations are how communities [...]

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