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Blog Branding versus Blog Marketing

June 20, 2012 by Guest Author 6 Comments

Blogging is all about being personal.

It may sound too simple that anyone will understand it not more than a personal online diary. Hence, let me just explain a little bit for you to understand from another perspective.

I may not be the expert to give you an educational answer about branding and marketing. But in my opinion, if anyone can understand the difference between branding and marketing, that person will definitely understand the true meaning of being personal.

Both marketing and branding have different goals. Let me just explain to you in my own understanding after working for a while in the society.

What is blog marketing?

Marketing aims to effect an eventual sales transaction. Hence, it gives the person an instant gratification as he/she tries to tell the world who he or she is. It is very similar to a person who is devoting himself/herself to be extremely sales-driven. He or she will go out there to tell the world through Twitter, Facebook, Friendfeed, LinkedIn or any other social media that he/she can reach.

What is blog branding?

Branding aims to communicate by means of “impressing” what this blogger stands for. It is not so much about looking out for maximum exposure. But rather, it leaves an impression to anyone who notices him/her.

This blogger will usually focus a lot on building quality contents, beautifying his or her blog design, and making sure that everybody perceives him/her as who he or she really “is.” Isn’t blog branding about “being personal”?

Marketing versus branding

Some experts believe that perception is everything. Branding — which shapes perception — leads everything!

Some believe that marketing is the key to business viability, especially when it involves product development, market development, channel development, sales force management, etc. Thus, it is more directly impacting revenue.

Both marketing and branding aim to affect higher profitability. In general, marketing has a wider effect but lesser depth (volume, sales, etc). Branding on the other hand usually tries to enable clients to pay a “premium.”

Mix and match your marketing and branding

Both are really important in its own way. While marketing is pretty straight-forward and is more like a how-to strategy, I wish to emphasize on this phrase “blogging is all about being personal.”

Author’s Bio: This post was written by Charles. He has been an Internet reviewer since June 2007. He pours his passion for Internet marketing and Internet branding into his Twitter account actively at @charleslau.
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Filed Under: Blog Basics, Personal Branding, Successful Blog Tagged With: bc, blog marketing, blog-promotion, blogging, business-blogging, How-to-Blog, LinkedIn, personal-branding, small business

Comments

  1. Yolanda @ Cardinal Rules says

    June 21, 2012 at 10:19 AM

    Thanks for emphasizing what a blog brand should encompass. I never put much thought into the personal nature of blogging but more successful blogs include personal stories. I’ll be more intentional about incorporating personal stories into my blog in the future – stories that reinforce the theme of my blog.

    One thing I felt was missing from this article was the connection that your marketing strategy involves spreading your brand. I see branding as one part of my marketing strategy.

    Thank you for sharing!

    Reply
  2. Stephen says

    July 7, 2012 at 3:17 AM

    Going by your article is better to be more involved in branding than in marketing.

    It is true marketing will help you make quick sales but with branding you will leaving a lasting impression that will help you in the long run to be a successful business person.

    Reply
  3. Vita says

    September 10, 2012 at 8:44 PM

    Very good and indeed very clear distinctions exactly what I talk about with clients and those paying attentntion As you would say “Outstanding”
    cheers

    Reply

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